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Changes: - Updated the `publishedOn` meta tag in the Thumbtack case study to be the date the article was published.
74 lines
5.5 KiB
Markdown
74 lines
5.5 KiB
Markdown
# Thumbtack migrates more than 90% of Macs with no IT intervention
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## The Challenge
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Thumbtack needed a more responsive device management partner. Their existing Mac MDM relied on slow, ticket-based support channels, which delayed feedback and made it harder to move quickly. At the same time, Thumbtack needed stronger CI/CD integration and faster feature delivery to keep up with their engineering workflows.
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## The search for a solution
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Thumbtack evaluated numerous Mac MDM vendors. Most vendors were too small, and some did not offer mature support for CI/CD operations. Thumbtack wanted a vendor with some track record and also wanted to ensure they would not need to seek another vendor in the near future.
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After a comprehensive review of market options, Thumbtack selected Fleet. Fleet’s extensive support for Apple MDM configurations, its strong customer referrals, and its robust infrastructure-as-code support gave Thumbtack the confidence that Fleet was the right option.
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<div purpose="attribution-quote">
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*I really like how robust Fleet’s API is.*
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**Adam Anklewicz**
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Manager, IT Endpoint Engineering, Thumbtack
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</div>
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## Choosing Fleet
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Fleet offered a robust set of controls for managing Mac devices. Fleet’s API controls enabled Thumbtack to easily access Apple MDM configurations and replace existing controls with their current MDM.
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In addition, Fleet’s community engagement with the MacAdmins community helped Thumbtack gain confidence that other enterprise customers had had great experiences with the company and its software.
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<div purpose="attribution-quote">
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*All of Fleet’s issues being public on GitHub is huge because I can just search to see if anyone else is having the same problem.*
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**Adam Anklewicz**
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Manager, IT Endpoint Engineering, Thumbtack
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</div>
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## The results
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The migration to Fleet went very smoothly, with over 90% of devices migrated without any IT intervention. In addition, the team now enjoys strong support, with dedicated Slack channels and fast response times.
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Fleet’s open-source model proved even more valuable than Thumbtack initially expected. Their IT team could dive into the documentation, identify issues, and even troubleshoot software behavior directly by reviewing the source code. This level of transparency was refreshing and gave them far greater confidence in Fleet.
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The shift to GitOps has also been a major win for Thumbtack’s team. They can now inspect and approve changes before deployment, enabling tighter collaboration and greater confidence in how their endpoint environment is managed.
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<div purpose="attribution-quote">
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*With our previous MDM, we would send in a ticket and maybe get one reply asking us to do something we've already told them we've done. It would take 24 hours before we get our next reply. And, like, 24 hours in between every single message. With Fleet, I just post something in our joint Slack channel and within minutes I will get a reply and we can have a proper conversation. Their support is huge — it's a big selling point for us.*
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**Adam Anklewicz**
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Manager, IT Endpoint Engineering, Thumbtack
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</div>
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<meta name="category" value="case study">
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<meta name="articleTitle" value="Thumbtack migrates more than 90% of Macs with no IT intervention">
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<meta name="description" value="Thumbtack migrated more than 90% of Macs to Fleet with no IT intervention and now manages devices with GitOps and fast Slack support.">
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<meta name="publishedOn" value="2026-03-13">
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<meta name="authorGitHubUsername" value="n/a">
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<meta name="authorFullName" value="Fleetdm">
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<meta name="companyLogoFilename" value="thumbtack-logo-197x40@2x.png">
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<meta name="quoteAuthorImageFilename" value="adam-anklewicz-120x120@2x.png">
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<meta name="quoteAuthorName" value="Adam Anklewicz">
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<meta name="quoteAuthorJobTitle" value="Manager, IT Endpoint Engineering, Thumbtack">
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<meta name="quoteContent" value="With Fleet, I just post something in our joint Slack channel and within minutes I will get a reply and we can have a proper conversation. Their support is huge — it's a big selling point for us.">
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<meta name="companyName" value="Thumbtack">
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<meta name="companyInfo" value="Thumbtack helps homeowners care for and improve their homes by connecting them with local service professionals. Through its platform, people get guidance on what projects to do, when to do them, and who to hire from a community of more than 300,000 service businesses across the United States.">
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<meta name="summaryChallenge" value="Thumbtack needed a device management partner that could move at the same pace as its engineering team. Their existing Mac MDM relied on slow, ticket-based support, which delayed feedback and limited their ability to ship changes quickly. They also needed stronger CI/CD integration and a platform that could support infrastructure-as-code workflows.">
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<meta name="summarySolution" value="After evaluating several vendors, Thumbtack selected Fleet. Fleet offered mature Apple MDM support, strong infrastructure-as-code capabilities, and a proven track record backed by customer references. With Fleet, Thumbtack gained a device management platform that integrates with its engineering workflows and supports faster iteration.">
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<meta name="summaryKeyResults" value="Migrated more than 90% of Macs with no IT intervention.; Received fast, direct support during the migration, which increased confidence in the rollout.; Aligned endpoint management with existing GitOps workflows used across the engineering team.; Gained transparency by reviewing Fleet’s open source code and documentation.">
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