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Changes: - Updated the `publishedOn` meta tag in the Thumbtack case study to be the date the article was published.
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Thumbtack migrates more than 90% of Macs with no IT intervention
The Challenge
Thumbtack needed a more responsive device management partner. Their existing Mac MDM relied on slow, ticket-based support channels, which delayed feedback and made it harder to move quickly. At the same time, Thumbtack needed stronger CI/CD integration and faster feature delivery to keep up with their engineering workflows.
The search for a solution
Thumbtack evaluated numerous Mac MDM vendors. Most vendors were too small, and some did not offer mature support for CI/CD operations. Thumbtack wanted a vendor with some track record and also wanted to ensure they would not need to seek another vendor in the near future.
After a comprehensive review of market options, Thumbtack selected Fleet. Fleet’s extensive support for Apple MDM configurations, its strong customer referrals, and its robust infrastructure-as-code support gave Thumbtack the confidence that Fleet was the right option.
I really like how robust Fleet’s API is.
Adam Anklewicz
Manager, IT Endpoint Engineering, Thumbtack
Choosing Fleet
Fleet offered a robust set of controls for managing Mac devices. Fleet’s API controls enabled Thumbtack to easily access Apple MDM configurations and replace existing controls with their current MDM.
In addition, Fleet’s community engagement with the MacAdmins community helped Thumbtack gain confidence that other enterprise customers had had great experiences with the company and its software.
All of Fleet’s issues being public on GitHub is huge because I can just search to see if anyone else is having the same problem.
Adam Anklewicz
Manager, IT Endpoint Engineering, Thumbtack
The results
The migration to Fleet went very smoothly, with over 90% of devices migrated without any IT intervention. In addition, the team now enjoys strong support, with dedicated Slack channels and fast response times.
Fleet’s open-source model proved even more valuable than Thumbtack initially expected. Their IT team could dive into the documentation, identify issues, and even troubleshoot software behavior directly by reviewing the source code. This level of transparency was refreshing and gave them far greater confidence in Fleet.
The shift to GitOps has also been a major win for Thumbtack’s team. They can now inspect and approve changes before deployment, enabling tighter collaboration and greater confidence in how their endpoint environment is managed.
With our previous MDM, we would send in a ticket and maybe get one reply asking us to do something we've already told them we've done. It would take 24 hours before we get our next reply. And, like, 24 hours in between every single message. With Fleet, I just post something in our joint Slack channel and within minutes I will get a reply and we can have a proper conversation. Their support is huge — it's a big selling point for us.
Adam Anklewicz
Manager, IT Endpoint Engineering, Thumbtack