handbook: link to operating principles, strategy, and brand usage gui… (#13410)

…delines

# Checklist for submitter

If some of the following don't apply, delete the relevant line.

- [ ] Changes file added for user-visible changes in `changes/` or
`orbit/changes/`.
See [Changes
files](https://fleetdm.com/docs/contributing/committing-changes#changes-files)
for more information.
- [ ] Documented any API changes (docs/Using-Fleet/REST-API.md or
docs/Contributing/API-for-contributors.md)
- [ ] Documented any permissions changes
- [ ] Input data is properly validated, `SELECT *` is avoided, SQL
injection is prevented (using placeholders for values in statements)
- [ ] Added support on fleet's osquery simulator `cmd/osquery-perf` for
new osquery data ingestion features.
- [ ] Added/updated tests
- [ ] Manual QA for all new/changed functionality
  - For Orbit and Fleet Desktop changes:
- [ ] Manual QA must be performed in the three main OSs, macOS, Windows
and Linux.
- [ ] Auto-update manual QA, from released version of component to new
version (see [tools/tuf/test](../tools/tuf/test/README.md)).
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## Purpose
Fleet Device Management Inc is an [open-core company](https://fleetdm.com/handbook/company/why-this-way#why-open-source) that sells subscriptions that offer [more features and support](https://fleetdm.com/pricing) for Fleet and osquery, the leading open-source security agent. Today, Fleet enrolls millions of laptops and servers, and it is especially popular with [enterprise IT and security teams](https://www.linuxfoundation.org/press/press-release/the-linux-foundation-announces-intent-to-form-new-foundation-to-support-osquery-community).
Fleet Device Management Inc is an [open-core company](https://fleetdm.com/handbook/company/why-this-way#why-open-source) that sells subscriptions that offer [more features and support](https://fleetdm.com/pricing) for Fleet and osquery, the leading open-source systems management platform and security agent. Today, Fleet enrolls millions of laptops and servers, and it is especially popular with [enterprise IT and security teams](https://www.linuxfoundation.org/press/press-release/the-linux-foundation-announces-intent-to-form-new-foundation-to-support-osquery-community).
<!-- With great power comes great openness. With agents come agency. -->
We are dedicated to:
- 🔌 making security and IT interoperable and easy to automate
- 🚪 an inviting (outsider-friendly) way to manage computers
- 🚪 an inviting (outsider-friendly) way to manage computers, vulnerabilities, and production infrastructure
- 🪟 clarity and trust through open-source software
This is the guiding purpose behind Fleet's [product strategy](https://fleetdm.com/handbook/company/communications#strategy), [operating principles](#why-this-way), and [brand](https://fleetdm.com/logos).
## Culture