diff --git a/handbook/company/README.md b/handbook/company/README.md
index 536343a5d8..e35c049ddc 100644
--- a/handbook/company/README.md
+++ b/handbook/company/README.md
@@ -2,14 +2,17 @@
 
 ## Purpose
 
-Fleet Device Management Inc is an [open-core company](https://fleetdm.com/handbook/company/why-this-way#why-open-source) that sells subscriptions that offer [more features and support](https://fleetdm.com/pricing) for Fleet and osquery, the leading open-source security agent.  Today, Fleet enrolls millions of laptops and servers, and it is especially popular with [enterprise IT and security teams](https://www.linuxfoundation.org/press/press-release/the-linux-foundation-announces-intent-to-form-new-foundation-to-support-osquery-community).
+Fleet Device Management Inc is an [open-core company](https://fleetdm.com/handbook/company/why-this-way#why-open-source) that sells subscriptions that offer [more features and support](https://fleetdm.com/pricing) for Fleet and osquery, the leading open-source systems management platform and security agent. Today, Fleet enrolls millions of laptops and servers, and it is especially popular with [enterprise IT and security teams](https://www.linuxfoundation.org/press/press-release/the-linux-foundation-announces-intent-to-form-new-foundation-to-support-osquery-community).
+
+<!-- With great power comes great openness.  With agents come agency. -->
 
 We are dedicated to:
 
 - 🔌 making security and IT interoperable and easy to automate
-- 🚪 an inviting (outsider-friendly) way to manage computers
+- 🚪 an inviting (outsider-friendly) way to manage computers, vulnerabilities, and production infrastructure
 - 🪟 clarity and trust through open-source software
 
+This is the guiding purpose behind Fleet's [product strategy](https://fleetdm.com/handbook/company/communications#strategy), [operating principles](#why-this-way), and [brand](https://fleetdm.com/logos).
 
 ## Culture