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Add Customer promises pre-sales policy (#39376)

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Closes https://github.com/fleetdm/confidential/issues/14138
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Sam Pfluger 2026-02-05 16:44:19 -06:00 committed by GitHub
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handbook/sales/sales-playbook.md
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## Rules of engagement
### Customer Promises pre-sales policy
Fleet's [customer promises pre-sales policy (confidential)](https://docs.google.com/document/d/1XzKtuZOFsn8ndH75XCqTP2Vbr8rSphTPCM4QhhZcVfo/edit?tab=t.0#heading=h.44oj4nd4b9my) governs when and why we may make binding delivery commitments (Customer promises) to prospects during the pre-sales process. Customer promises are formal commitments to deliver specific capabilities by defined dates as a condition of purchase. They carry significant organizational weight and must be used judiciously to maintain Fleet's credibility and operational integrity.
<!--
### Parent / Child Account Ownership Policy:
Owning a parent account does not automatically grant ownership of its subsidiaries. Each subsidiary is treated as its own sellable account. Exceptions (e.g., truly centralized buying) must be explicitly approved by SVP Global Sales.
-->
### Opportunity splits between AEs