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handbook/growth.md
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@ -51,8 +51,8 @@ A browser compatibility check of [fleetdm.com](https://fleetdm.com/) should be c
## Voice and grammar guidelines
### How to write headings & subheadings
Fleet uses sentence case capitalization for all headings across Fleet EE, fleetdm.com, our documentation, and our social media channels.
In sentence case, we write titles as if they were sentences. For example:
Fleet uses **sentence case** capitalization for all headings across Fleet EE, fleetdm.com, our documentation, and our social media channels.
In **sentence case**, we write titles as if they were sentences. For example:
> **A**sk questions about your servers, containers, and laptops running **L**inux, **W**indows, and macOS
As we are using sentence case, only the first word of a heading and subheading is capitalized. However, if a word in the sentence would normally be capitalized (e.g. a [proper noun](https://www.grammarly.com/blog/proper-nouns/?&utm_source=google&utm_medium=cpc&utm_campaign=11862361094&utm_targetid=dsa-1233402314764&gclid=Cj0KCQjwg7KJBhDyARIsAHrAXaFwpnEyL9qrS4z1PEAgFwh3RXmQ24zmwmowAyOQbHngsI8W_F730aAaArrwEALw_wcB&gclsrc=aw.ds),) these words should also be capitalized in the heading.