diff --git a/handbook/growth.md b/handbook/growth.md
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--- a/handbook/growth.md
+++ b/handbook/growth.md
@@ -51,8 +51,8 @@ A browser compatibility check of [fleetdm.com](https://fleetdm.com/) should be c
 ## Voice and grammar guidelines
 
 ### How to write headings & subheadings
-Fleet uses sentence case capitalization for all headings across Fleet EE, fleetdm.com, our documentation, and our social media channels.
-In sentence case, we write titles as if they were sentences. For example:
+Fleet uses **sentence case** capitalization for all headings across Fleet EE, fleetdm.com, our documentation, and our social media channels.
+In **sentence case**, we write titles as if they were sentences. For example:
 > **A**sk questions about your servers, containers, and laptops running **L**inux, **W**indows, and macOS
 
 As we are using sentence case, only the first word of a heading and subheading is capitalized. However, if a word in the sentence would normally be capitalized (e.g. a [proper noun](https://www.grammarly.com/blog/proper-nouns/?&utm_source=google&utm_medium=cpc&utm_campaign=11862361094&utm_targetid=dsa-1233402314764&gclid=Cj0KCQjwg7KJBhDyARIsAHrAXaFwpnEyL9qrS4z1PEAgFwh3RXmQ24zmwmowAyOQbHngsI8W_F730aAaArrwEALw_wcB&gclsrc=aw.ds),) these words should also be capitalized in the heading.