<!-- Add the related story/sub-task/bug number, like Resolves#123, or
remove if NA -->
**Related issue:** Resolves#36494
Fixes:
- Allow matching software to title solely by non-empty upgrade code
- Match names case-insentive and trimmed whitespace and special unicode
characters (in our osquery-perf dataset)
- Match bundle ID case-insensitive
# Checklist for submitter
- [x] Changes file added for user-visible changes in `changes/`,
`orbit/changes/` or `ee/fleetd-chrome/changes`.
## Testing
- [x] Added/updated automated tests
- [x] QA'd all new/changed functionality manually
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## Summary by CodeRabbit
* **Bug Fixes**
* Different variations/versions of the same software that share the same
upgrade code are now unified under a single software title, preventing
duplicate titles and improving linkage across releases.
* **Tests**
* Added a test verifying that entries with the same upgrade code but
different names link to an existing shared title.
<sub>✏️ Tip: You can customize this high-level summary in your review
settings.</sub>
<!-- end of auto-generated comment: release notes by coderabbit.ai -->