diff --git a/website/assets/images/feature-image-orchestrate-anything-528x377@2x.png b/website/assets/images/feature-image-orchestrate-anything-528x377@2x.png
new file mode 100644
index 0000000000..f3a4d015b5
Binary files /dev/null and b/website/assets/images/feature-image-orchestrate-anything-528x377@2x.png differ
diff --git a/website/views/pages/observability.ejs b/website/views/pages/observability.ejs
index fb3ee54e29..49f233c3c6 100644
--- a/website/views/pages/observability.ejs
+++ b/website/views/pages/observability.ejs
@@ -14,12 +14,12 @@
           <% if(['eo-security', 'vm'].includes(pagePersonalization)) { %>
             <strong>Osquery on easy mode</strong>
             <p>Build the agent in "read-only" mode or enable remote scripting to automatically mitigate misconfigurations and vulnerabilities.</p>
-            <strong>Pulse check anything</strong>
+            <strong>On-demand data</strong>
             <p>Use a live connection to every endpoint to simplify audit, compliance, and reporting from workstations to data centers.</p>
             <strong>Data portability</strong>
             <p>Ship data to any platform like Splunk, Snowflake, or <a href="/docs/using-fleet/log-destinations">any streaming infrastructure</a> like AWS Kinesis and Apache Kafka.</p>
           <% } else { %>
-            <strong>Pulse check anything</strong>
+            <strong>On-demand data</strong>
             <p>Use a live connection to every endpoint to simplify audit, compliance, and reporting from workstations to data centers.</p>
             <strong>Deep context from your environment</strong>
             <p>Get data down to the chip level on every endpoint to help you make the right decisions from IT to InfoSec and beyond.</p>
@@ -71,7 +71,7 @@
     <logo-carousel></logo-carousel>
 
     <div purpose="feature-headline" class="mr-auto">
-      <h3>Pulse check anything</h3>
+      <h3>On-demand data</h3>
       <p>Use a live connection to every endpoint to simplify audit, compliance, and reporting from workstations to data centers.</p>
     </div>
 
@@ -116,9 +116,23 @@
       <p purpose="feature-footnote">*Currently limited to: Apple, Linux, Windows, Chromebooks, OT, data centers, Amazon Web Services (AWS), Google Cloud (GCP), and the Microsoft Cloud (Azure).</p>
     </div>
 
+    <div purpose="feature" class="d-flex flex-md-row flex-column justify-content-between mx-auto align-items-center">
+      <div purpose="feature-image">
+        <img alt="Orchestrate anything" src="/images/feature-image-orchestrate-anything-528x377@2x.png">
+      </div>
+      <div purpose="feature-text" class="d-flex flex-column">
+        <h3>Orchestrate anything</h3>
+        <p>Remote-control IT tasks on every kind of computer – even you, Linux.</p>
+        <div purpose="checklist" class="flex-column d-flex">
+          <p>Write and run scripts remotely, report progress, and replay queued up tasks on computers that went offline.</p>
+          <p>Optionally integrate Google Calendar to make changes when certain users’ devices are actually free.</p>
+        </div>
+      </div>
+    </div>
+
     <div purpose="feature" class="d-flex flex-md-row flex-column-reverse justify-content-between mx-auto align-items-center">
       <div purpose="feature-text" class="d-flex flex-column">
-        <h3>On-demand data</h3>
+        <h3>Deep context from your environment</h3>
         <p>Get device context down to the chip level on every endpoint to help you make the right decisions.</p>
         <div purpose="checklist" class="flex-column d-flex">
           <p>Gather real-time data by executing lightweight queries across all devices.</p>