diff --git a/website/assets/.eslintrc b/website/assets/.eslintrc
index 96d18f3427..6cb581fa72 100644
--- a/website/assets/.eslintrc
+++ b/website/assets/.eslintrc
@@ -49,6 +49,7 @@
     "docsearch": true,
     "Chart": true,
     "gtag": true,
+    "analytics": true,
     // ...etc.
     // - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
 
diff --git a/website/assets/js/pages/contact.page.js b/website/assets/js/pages/contact.page.js
index 4982f49cf8..36571b672a 100644
--- a/website/assets/js/pages/contact.page.js
+++ b/website/assets/js/pages/contact.page.js
@@ -86,6 +86,9 @@ parasails.registerPage('contact', {
       if(typeof window.lintrk !== 'undefined') {
         window.lintrk('track', { conversion_id: 18587089 });// eslint-disable-line camelcase
       }
+      if(typeof analytics !== 'undefined'){
+        analytics.track('fleet_website__contact_forms');
+      }
       // Show the success message.
       this.cloudSuccess = true;
 
@@ -98,6 +101,9 @@ parasails.registerPage('contact', {
       if(typeof window.lintrk !== 'undefined') {
         window.lintrk('track', { conversion_id: 18587089 });// eslint-disable-line camelcase
       }
+      if(typeof analytics !== 'undefined'){
+        analytics.track('fleet_website__contact_forms');
+      }
       if(this.formData.numberOfHosts > 700){
         this.goto(`https://calendly.com/fleetdm/talk-to-us?email=${encodeURIComponent(this.formData.emailAddress)}&name=${encodeURIComponent(this.formData.firstName+' '+this.formData.lastName)}`);
       } else {
diff --git a/website/assets/js/pages/customers/new-license.page.js b/website/assets/js/pages/customers/new-license.page.js
index 6917592f51..3f1b582300 100644
--- a/website/assets/js/pages/customers/new-license.page.js
+++ b/website/assets/js/pages/customers/new-license.page.js
@@ -39,7 +39,31 @@ parasails.registerPage('new-license', {
   //  ║  ║╠╣ ║╣ ║  ╚╦╝║  ║  ║╣
   //  ╩═╝╩╚  ╚═╝╚═╝ ╩ ╚═╝╩═╝╚═╝
   beforeMount: function() {
-    //…
+    if(window.location.hash) {
+      if(typeof analytics !== 'undefined') {
+        if(window.location.hash === '#signup') {
+          analytics.identify(this.me.id, {
+            email: this.me.emailAddress,
+            firstName: this.me.firstName,
+            lastName: this.me.lastName,
+            company: this.me.organization,
+            primaryBuyingSituation: this.me.primaryBuyingSituation,
+            psychologicalStage: this.me.psychologicalStage,
+          });
+          analytics.track('fleet_website__sign_up');
+        } else if(window.location.hash === '#login') {
+          analytics.identify(this.me.id, {
+            email: this.me.emailAddress,
+            firstName: this.me.firstName,
+            lastName: this.me.lastName,
+            company: this.me.organization,
+            primaryBuyingSituation: this.me.primaryBuyingSituation,
+            psychologicalStage: this.me.psychologicalStage,
+          });
+        }
+      }
+      window.location.hash = '';
+    }
   },
   mounted: async function() {
 
diff --git a/website/assets/js/pages/docs/basic-documentation.page.js b/website/assets/js/pages/docs/basic-documentation.page.js
index 2c40e629da..d09d42f605 100644
--- a/website/assets/js/pages/docs/basic-documentation.page.js
+++ b/website/assets/js/pages/docs/basic-documentation.page.js
@@ -229,6 +229,9 @@ parasails.registerPage('basic-documentation', {
       if(typeof window.lintrk !== 'undefined') {
         window.lintrk('track', { conversion_id: 18587105 });// eslint-disable-line camelcase
       }
+      if(typeof analytics !== 'undefined'){
+        analytics.track('fleet_website__swag_request');
+      }
       this.goto('https://kqphpqst851.typeform.com/to/ZfA3sOu0');
     },
 
diff --git a/website/assets/js/pages/entrance/login.page.js b/website/assets/js/pages/entrance/login.page.js
index a506effa58..a18738b75d 100644
--- a/website/assets/js/pages/entrance/login.page.js
+++ b/website/assets/js/pages/entrance/login.page.js
@@ -27,7 +27,7 @@ parasails.registerPage('login', {
     showCustomerLogin: true,
     // For redirecting users coming from the "Get your license" link to the license dispenser.
     registerSlug: '/register',
-    pageToRedirectToAfterLogin: '/start',
+    pageToRedirectToAfterLogin: '/start#login',
   },
 
   //  ╦  ╦╔═╗╔═╗╔═╗╦ ╦╔═╗╦  ╔═╗
@@ -41,7 +41,7 @@ parasails.registerPage('login', {
     // If we're redirecting this user to the license dispenser after they log in, modify the link to the /register page and the pageToRedirectToAfterLogin.
     if(window.location.hash && window.location.hash === '#purchaseLicense'){
       this.registerSlug = '/register#purchaseLicense';
-      this.pageToRedirectToAfterLogin = '/new-license';
+      this.pageToRedirectToAfterLogin = '/new-license#login';
       window.location.hash = '';
     }
   },
diff --git a/website/assets/js/pages/entrance/signup.page.js b/website/assets/js/pages/entrance/signup.page.js
index 6cad63f897..d749af7b30 100644
--- a/website/assets/js/pages/entrance/signup.page.js
+++ b/website/assets/js/pages/entrance/signup.page.js
@@ -26,7 +26,7 @@ parasails.registerPage('signup', {
     showFullForm: false,
     // For redirecting users coming from the "Get your license" link to the license dispenser.
     loginSlug: '/login',
-    pageToRedirectToAfterRegistration: '/start',
+    pageToRedirectToAfterRegistration: '/start#signup',
     primaryBuyingSituation: undefined
   },
 
@@ -37,7 +37,7 @@ parasails.registerPage('signup', {
     // If we're redirecting this user to the license dispenser after they sign up, modify the link to the login page and the pageToRedirectToAfterRegistration
     if(window.location.hash && window.location.hash === '#purchaseLicense'){
       this.loginSlug = '/login#purchaseLicense';
-      this.pageToRedirectToAfterRegistration = '/new-license';
+      this.pageToRedirectToAfterRegistration = '/new-license#signup';
       window.location.hash = '';
     }
   },
diff --git a/website/assets/js/pages/start.page.js b/website/assets/js/pages/start.page.js
index ac31cb69d4..191a445f99 100644
--- a/website/assets/js/pages/start.page.js
+++ b/website/assets/js/pages/start.page.js
@@ -87,6 +87,31 @@ parasails.registerPage('start', {
     if(this.primaryBuyingSituation && _.isEmpty(this.formData['what-are-you-using-fleet-for'])){
       this.formData['what-are-you-using-fleet-for'] = {primaryBuyingSituation: this.primaryBuyingSituation};
     }
+    if(window.location.hash) {
+      if(typeof analytics !== 'undefined') {
+        if(window.location.hash === '#signup') {
+          analytics.identify(this.me.id, {
+            email: this.me.emailAddress,
+            firstName: this.me.firstName,
+            lastName: this.me.lastName,
+            company: this.me.organization,
+            primaryBuyingSituation: this.me.primaryBuyingSituation,
+            psychologicalStage: this.me.psychologicalStage,
+          });
+          analytics.track('fleet_website__sign_up');
+        } else if(window.location.hash === '#login') {
+          analytics.identify(this.me.id, {
+            email: this.me.emailAddress,
+            firstName: this.me.firstName,
+            lastName: this.me.lastName,
+            company: this.me.organization,
+            primaryBuyingSituation: this.me.primaryBuyingSituation,
+            psychologicalStage: this.me.psychologicalStage,
+          });
+        }
+      }
+      window.location.hash = '';
+    }
   },
   mounted: async function() {
     //…
diff --git a/website/views/layouts/layout.ejs b/website/views/layouts/layout.ejs
index 9b090d48db..ed4ebaf20b 100644
--- a/website/views/layouts/layout.ejs
+++ b/website/views/layouts/layout.ejs
@@ -61,6 +61,13 @@
     <script>
       window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-JC3DRNY1GV');
     </script>
+    <%/* Segment */%>
+    <script>
+      !function(){var i="analytics",analytics=window[i]=window[i]||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","screen","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware","register"];analytics.factory=function(e){return function(){if(window[i].initialized)return window[i][e].apply(window[i],arguments);var n=Array.prototype.slice.call(arguments);if(["track","screen","alias","group","page","identify"].indexOf(e)>-1){var c=document.querySelector("link[rel='canonical']");n.push({__t:"bpc",c:c&&c.getAttribute("href")||void 0,p:location.pathname,u:location.href,s:location.search,t:document.title,r:document.referrer})}n.unshift(e);analytics.push(n);return analytics}};for(var n=0;n<analytics.methods.length;n++){var key=analytics.methods[n];analytics[key]=analytics.factory(key)}analytics.load=function(key,n){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.setAttribute("data-global-segment-analytics-key",i);t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r);analytics._loadOptions=n};analytics._writeKey="T79nqv6Ow6Bjov5LZPxXqsuhM0YOHARv";;analytics.SNIPPET_VERSION="5.2.0";
+      analytics.load("T79nqv6Ow6Bjov5LZPxXqsuhM0YOHARv");
+      analytics.page();
+      }}();
+    </script>
     <% /* Meta pixel code */ %>
     <script>
       !function(f,b,e,v,n,t,s)
@@ -439,11 +446,6 @@
     <%/* Stripe.js */%>
     <script src="https://js.stripe.com/v3/"></script>
 
-    <% /* Delete the global `self` to help avoid client-side bugs.
-    (see https://developer.mozilla.org/en-US/docs/Web/API/Window/self) */ %>
-    <script>delete window.self;</script>
-
-
     <%/* bowser.js (for browser detection) -- included inline to avoid issues with minification that could affect the unsupported browser overlay */%>
     <script>!function(e,i,s){if("undefined"!=typeof module&&module.exports)module.exports=s();else if("function"==typeof define&&define.amd)define(i,s);else e[i]=s()}(this,"bowser",function(){var e=true;function i(i){function s(e){var s=i.match(e);return s&&s.length>1&&s[1]||""}function o(e){var s=i.match(e);return s&&s.length>1&&s[2]||""}var r=s(/(ipod|iphone|ipad)/i).toLowerCase(),n=/like android/i.test(i),t=!n&&/android/i.test(i),a=/nexus\s*[0-6]\s*/i.test(i),d=!a&&/nexus\s*[0-9]+/i.test(i),l=/CrOS/.test(i),f=/silk/i.test(i),m=/sailfish/i.test(i),v=/tizen/i.test(i),p=/(web|hpw)os/i.test(i),c=/windows phone/i.test(i),u=/SamsungBrowser/i.test(i),h=!c&&/windows/i.test(i),w=!r&&!f&&/macintosh/i.test(i),b=!t&&!m&&!v&&!p&&/linux/i.test(i),g=o(/edg([ea]|ios)\/(\d+(\.\d+)?)/i),k=s(/version\/(\d+(\.\d+)?)/i),x=/tablet/i.test(i)&&!/tablet pc/i.test(i),y=!x&&/[^-]mobi/i.test(i),S=/xbox/i.test(i),B;if(/opera/i.test(i))B={name:"Opera",opera:e,version:k||s(/(?:opera|opr|opios)[\s\/](\d+(\.\d+)?)/i)};else if(/opr\/|opios/i.test(i))B={name:"Opera",opera:e,version:s(/(?:opr|opios)[\s\/](\d+(\.\d+)?)/i)||k};else if(/SamsungBrowser/i.test(i))B={name:"Samsung Internet for Android",samsungBrowser:e,version:k||s(/(?:SamsungBrowser)[\s\/](\d+(\.\d+)?)/i)};else if(/coast/i.test(i))B={name:"Opera Coast",coast:e,version:k||s(/(?:coast)[\s\/](\d+(\.\d+)?)/i)};else if(/yabrowser/i.test(i))B={name:"Yandex Browser",yandexbrowser:e,version:k||s(/(?:yabrowser)[\s\/](\d+(\.\d+)?)/i)};else if(/ucbrowser/i.test(i))B={name:"UC Browser",ucbrowser:e,version:s(/(?:ucbrowser)[\s\/](\d+(?:\.\d+)+)/i)};else if(/mxios/i.test(i))B={name:"Maxthon",maxthon:e,version:s(/(?:mxios)[\s\/](\d+(?:\.\d+)+)/i)};else if(/epiphany/i.test(i))B={name:"Epiphany",epiphany:e,version:s(/(?:epiphany)[\s\/](\d+(?:\.\d+)+)/i)};else if(/puffin/i.test(i))B={name:"Puffin",puffin:e,version:s(/(?:puffin)[\s\/](\d+(?:\.\d+)?)/i)};else if(/sleipnir/i.test(i))B={name:"Sleipnir",sleipnir:e,version:s(/(?:sleipnir)[\s\/](\d+(?:\.\d+)+)/i)};else if(/k-meleon/i.test(i))B={name:"K-Meleon",kMeleon:e,version:s(/(?:k-meleon)[\s\/](\d+(?:\.\d+)+)/i)};else if(c){B={name:"Windows Phone",osname:"Windows Phone",windowsphone:e};if(g){B.msedge=e;B.version=g}else{B.msie=e;B.version=s(/iemobile\/(\d+(\.\d+)?)/i)}}else if(/msie|trident/i.test(i))B={name:"Internet Explorer",msie:e,version:s(/(?:msie |rv:)(\d+(\.\d+)?)/i)};else if(l)B={name:"Chrome",osname:"Chrome OS",chromeos:e,chromeBook:e,chrome:e,version:s(/(?:chrome|crios|crmo)\/(\d+(\.\d+)?)/i)};else if(/edg([ea]|ios)/i.test(i))B={name:"Microsoft Edge",msedge:e,version:g};else if(/vivaldi/i.test(i))B={name:"Vivaldi",vivaldi:e,version:s(/vivaldi\/(\d+(\.\d+)?)/i)||k};else if(m)B={name:"Sailfish",osname:"Sailfish OS",sailfish:e,version:s(/sailfish\s?browser\/(\d+(\.\d+)?)/i)};else if(/seamonkey\//i.test(i))B={name:"SeaMonkey",seamonkey:e,version:s(/seamonkey\/(\d+(\.\d+)?)/i)};else if(/firefox|iceweasel|fxios/i.test(i)){B={name:"Firefox",firefox:e,version:s(/(?:firefox|iceweasel|fxios)[ \/](\d+(\.\d+)?)/i)};if(/\((mobile|tablet);[^\)]*rv:[\d\.]+\)/i.test(i)){B.firefoxos=e;B.osname="Firefox OS"}}else if(f)B={name:"Amazon Silk",silk:e,version:s(/silk\/(\d+(\.\d+)?)/i)};else if(/phantom/i.test(i))B={name:"PhantomJS",phantom:e,version:s(/phantomjs\/(\d+(\.\d+)?)/i)};else if(/slimerjs/i.test(i))B={name:"SlimerJS",slimer:e,version:s(/slimerjs\/(\d+(\.\d+)?)/i)};else if(/blackberry|\bbb\d+/i.test(i)||/rim\stablet/i.test(i))B={name:"BlackBerry",osname:"BlackBerry OS",blackberry:e,version:k||s(/blackberry[\d]+\/(\d+(\.\d+)?)/i)};else if(p){B={name:"WebOS",osname:"WebOS",webos:e,version:k||s(/w(?:eb)?osbrowser\/(\d+(\.\d+)?)/i)};/touchpad\//i.test(i)&&(B.touchpad=e)}else if(/bada/i.test(i))B={name:"Bada",osname:"Bada",bada:e,version:s(/dolfin\/(\d+(\.\d+)?)/i)};else if(v)B={name:"Tizen",osname:"Tizen",tizen:e,version:s(/(?:tizen\s?)?browser\/(\d+(\.\d+)?)/i)||k};else if(/qupzilla/i.test(i))B={name:"QupZilla",qupzilla:e,version:s(/(?:qupzilla)[\s\/](\d+(?:\.\d+)+)/i)||k};else if(/chromium/i.test(i))B={name:"Chromium",chromium:e,version:s(/(?:chromium)[\s\/](\d+(?:\.\d+)?)/i)||k};else if(/chrome|crios|crmo/i.test(i))B={name:"Chrome",chrome:e,version:s(/(?:chrome|crios|crmo)\/(\d+(\.\d+)?)/i)};else if(t)B={name:"Android",version:k};else if(/safari|applewebkit/i.test(i)){B={name:"Safari",safari:e};if(k)B.version=k}else if(r){B={name:"iphone"==r?"iPhone":"ipad"==r?"iPad":"iPod"};if(k)B.version=k}else if(/googlebot/i.test(i))B={name:"Googlebot",googlebot:e,version:s(/googlebot\/(\d+(\.\d+))/i)||k};else B={name:s(/^(.*)\/(.*) /),version:o(/^(.*)\/(.*) /)};if(!B.msedge&&/(apple)?webkit/i.test(i)){if(/(apple)?webkit\/537\.36/i.test(i)){B.name=B.name||"Blink";B.blink=e}else{B.name=B.name||"Webkit";B.webkit=e}if(!B.version&&k)B.version=k}else if(!B.opera&&/gecko\//i.test(i)){B.name=B.name||"Gecko";B.gecko=e;B.version=B.version||s(/gecko\/(\d+(\.\d+)?)/i)}if(!B.windowsphone&&(t||B.silk)){B.android=e;B.osname="Android"}else if(!B.windowsphone&&r){B[r]=e;B.ios=e;B.osname="iOS"}else if(w){B.mac=e;B.osname="macOS"}else if(S){B.xbox=e;B.osname="Xbox"}else if(h){B.windows=e;B.osname="Windows"}else if(b){B.linux=e;B.osname="Linux"}function O(e){switch(e){case"NT":return"NT";case"XP":return"XP";case"NT 5.0":return"2000";case"NT 5.1":return"XP";case"NT 5.2":return"2003";case"NT 6.0":return"Vista";case"NT 6.1":return"7";case"NT 6.2":return"8";case"NT 6.3":return"8.1";case"NT 10.0":return"10";default:return undefined}}var T="";if(B.windows)T=O(s(/Windows ((NT|XP)( \d\d?.\d)?)/i));else if(B.windowsphone)T=s(/windows phone (?:os)?\s?(\d+(\.\d+)*)/i);else if(B.mac){T=s(/Mac OS X (\d+([_\.\s]\d+)*)/i);T=T.replace(/[_\s]/g,".")}else if(r){T=s(/os (\d+([_\s]\d+)*) like mac os x/i);T=T.replace(/[_\s]/g,".")}else if(t)T=s(/android[ \/-](\d+(\.\d+)*)/i);else if(B.webos)T=s(/(?:web|hpw)os\/(\d+(\.\d+)*)/i);else if(B.blackberry)T=s(/rim\stablet\sos\s(\d+(\.\d+)*)/i);else if(B.bada)T=s(/bada\/(\d+(\.\d+)*)/i);else if(B.tizen)T=s(/tizen[\/\s](\d+(\.\d+)*)/i);if(T)B.osversion=T;var P=!B.windows&&T.split(".")[0];if(x||d||"ipad"==r||t&&(3==P||P>=4&&!y)||B.silk)B.tablet=e;else if(y||"iphone"==r||"ipod"==r||t||a||B.blackberry||B.webos||B.bada)B.mobile=e;if(B.msedge||B.msie&&B.version>=10||B.yandexbrowser&&B.version>=15||B.vivaldi&&B.version>=1||B.chrome&&B.version>=20||B.samsungBrowser&&B.version>=4||B.firefox&&B.version>=20||B.safari&&B.version>=6||B.opera&&B.version>=10||B.ios&&B.osversion&&B.osversion.split(".")[0]>=6||B.blackberry&&B.version>=10.1||B.chromium&&B.version>=20)B.a=e;else if(B.msie&&B.version<10||B.chrome&&B.version<20||B.firefox&&B.version<20||B.safari&&B.version<6||B.opera&&B.version<10||B.ios&&B.osversion&&B.osversion.split(".")[0]<6||B.chromium&&B.version<20)B.c=e;else B.x=e;return B}var s=i("undefined"!==typeof navigator?navigator.userAgent||"":"");s.test=function(e){for(var i=0;i<e.length;++i){var o=e[i];if("string"===typeof o)if(o in s)return true}return false};function o(e){return e.split(".").length}function r(e,i){var s=[],o;if(Array.prototype.map)return Array.prototype.map.call(e,i);for(o=0;o<e.length;o++)s.push(i(e[o]));return s}function n(e){var i=Math.max(o(e[0]),o(e[1]));var s=r(e,function(e){var s=i-o(e);e+=new Array(s+1).join(".0");return r(e.split("."),function(e){return new Array(20-e.length).join("0")+e}).reverse()});while(--i>=0)if(s[0][i]>s[1][i])return 1;else if(s[0][i]===s[1][i]){if(0===i)return 0}else return-1}function t(e,o,r){var t=s;if("string"===typeof o){r=o;o=void 0}if(void 0===o)o=false;if(r)t=i(r);var a=""+t.version;for(var d in e)if(e.hasOwnProperty(d))if(t[d]){if("string"!==typeof e[d])throw new Error("Browser version in the minVersion map should be a string: "+d+": "+String(e));return n([a,e[d]])<0}return o}function a(e,i,s){return!t(e,i,s)}s.isUnsupportedBrowser=t;s.compareVersions=n;s.check=a;s._detect=i;s.detect=i;return s});</script>
 
@@ -635,6 +637,7 @@
           window.history.replaceState({}, '', queryParameterLessUrl);// https://caniuse.com/mdn-api_history_replacestate
         }
       });
+
       // Adding hover events to header dropdown menus.
       $(function(){
         $('[purpose=dropdown-button]').hover(