diff --git a/website/assets/js/pages/contact.page.js b/website/assets/js/pages/contact.page.js
index 597b7bd8ce..e5132f4fb8 100644
--- a/website/assets/js/pages/contact.page.js
+++ b/website/assets/js/pages/contact.page.js
@@ -4,7 +4,7 @@ parasails.registerPage('contact', {
   //  ╩╝╚╝╩ ╩ ╩╩ ╩╩═╝  ╚═╝ ╩ ╩ ╩ ╩ ╚═╝
   data: {
     formToDisplay: 'talk-to-us',
-    audience: undefined,
+    primaryBuyingSituation: undefined,
     // Main syncing/loading state for this page.
     syncing: false,
 
@@ -50,7 +50,7 @@ parasails.registerPage('contact', {
       window.history.replaceState({}, document.title, '/contact' );
     }
     if(this.primaryBuyingSituation){
-      this.audience = this.primaryBuyingSituation;
+      this.formData.primaryBuyingSituation = this.primaryBuyingSituation;// prefill form
     }
   },
   mounted: async function() {
diff --git a/website/views/pages/contact.ejs b/website/views/pages/contact.ejs
index d7bcf17d6a..0982fc06eb 100644
--- a/website/views/pages/contact.ejs
+++ b/website/views/pages/contact.ejs
@@ -88,10 +88,10 @@
             <div class="d-block invalid-feedback" v-if="formErrors.topic">Please select an option.</div>
           </div>
          <div class="form-group">
-           <label for="number-of-hosts">How many devices do you have? *</label>
+           <label for="number-of-hosts">How many <%= primaryBuyingSituation === 'mdm' ? 'devices' : 'hosts' %> do you have? *</label>
            <input class="form-control" id="number-of-hosts" name="number-of-hosts" type="number" :class="[formErrors.numberOfHosts ? 'is-invalid' : '']" min="1" v-model.trim="formData.numberOfHosts">
            <p purpose="devices-note" class="mt-3 mb-0">Includes computers, servers, containers, and other hosts.</p>
-           <div class="invalid-feedback" v-if="formErrors.numberOfHosts">Please enter a number of devices</div>
+           <div class="invalid-feedback" v-if="formErrors.numberOfHosts">Please enter a number of <%= primaryBuyingSituation === 'mdm' ? 'devices' : 'hosts' %></div>
          </div>
          <cloud-error v-if="cloudError && cloudError === 'invalidEmailDomain'">
            <p>Please enter a valid work email address</p>
@@ -108,7 +108,7 @@
       <p class="mt-3">A member of our team will get back to you soon.<br>Usually within one business day (or less!)</p>
     </div>
     <div purpose="quote-and-logos">
-      <div purpose="quote" v-if="!audience">
+      <div purpose="quote" v-if="!primaryBuyingSituation">
         <div purpose="logo" class="mb-4"><img height="32" alt="Deloitte logo" src="/images/social-proof-logo-deloitte-130x32@2x.png"></div>
         <p purpose="quote-text">
           Something I really appreciate about working with you guys is that it doesn't feel like I'm talking to a vendor. It actually feels like I'm talking to my team, and I really appreciate it.
@@ -123,7 +123,7 @@
           </div>
         </div>
       </div>
-      <div purpose="quote" v-else-if="audience === 'mdm'">
+      <div purpose="quote" v-else-if="primaryBuyingSituation === 'mdm'">
         <div purpose="logo" class="mb-4"><img height="32" alt="Uber logo" src="/images/social-proof-logo-uber-71x32@2x.png"></div>
         <p purpose="quote-text">
           Exciting. This is a team that listens to feedback.
@@ -138,7 +138,7 @@
           </div>
         </div>
       </div>
-      <div purpose="quote" v-else-if="audience === 'vm'">
+      <div purpose="quote" v-else-if="primaryBuyingSituation === 'vm'">
         <p purpose="quote-text">
           The visibility down into the assets covered by the agent is phenomenal. Fleet has become the central source for a lot of things.
         </p>
@@ -152,7 +152,7 @@
           </div>
         </div>
       </div>
-      <div purpose="quote" v-else-if="audience === 'eo-it'">
+      <div purpose="quote" v-else-if="primaryBuyingSituation === 'eo-it'">
         <div purpose="logo" class="mb-4"><img height="32" alt="Deputy logo" src="/images/logo-deputy-118x28@2x.png"></div>
         <p purpose="quote-text">
           When we look at vendors, we look for ones that are very receptive to feedback, where you’re just part of the family, I guess. Fleet’s really good at that.
@@ -167,7 +167,7 @@
           </div>
         </div>
       </div>
-      <div purpose="quote" v-else-if="audience === 'eo-security'">
+      <div purpose="quote" v-else-if="primaryBuyingSituation === 'eo-security'">
         <div purpose="logo" class="mb-4"><img height="32" alt="Atlassian logo" src="/images/social-proof-logo-atlassian-192x32@2x.png"></div>
         <p purpose="quote-text">
           I love the steady and consistent delivery of features that help teams work how they want to work, not how your product dictates they work.