diff --git a/handbook/demand/README.md b/handbook/demand/README.md
index 8f62bda026..a086777ba3 100644
--- a/handbook/demand/README.md
+++ b/handbook/demand/README.md
@@ -138,7 +138,7 @@ There are many times in which community members, customers, and contributors are
 - Reach out to the contributor to thank them for their contribution
 - Consider sharing the contribution on social media
 - Ask if we could send the contributor any swag
-- If yes, follow the steps to fufuill a swag request.
+- If yes, follow the steps to fulfill a swag request.
 
 
 ### Run a new ad or change an existing ad