diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index 8ac7f8dffe..4b382fb9f1 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -7,7 +7,7 @@
           <%/* Hero text */%>
           <div purpose="hero-text"  class="d-flex flex-column justify-content-center">
             <h1 class="mx-auto <%= primaryBuyingSituation%>"><%- partial('../partials/primary-tagline.partial.ejs') %></h1>
-            <p>Replace the sprawl with <%= primaryBuyingSituation === 'vm'? 'secure, open-source reporting that works the way you want' : primaryBuyingSituation === 'eo-security'? 'open-source endpoint orchestration for every platform' : 'lightning fast device management that lets employees see what\'s going on' %>.</p>
+            <p><% /* Replace cross-platform hacks with */<%= primaryBuyingSituation === 'vm'? 'Secure, open-source reporting that works the way you want' : primaryBuyingSituation === 'eo-security'? 'Open-source telemetry that works the way you want' : 'Lightning fast device management that lets employees see what\'s going on' %>.</p>
             <div purpose="button-row" class="d-flex flex-sm-row flex-column justify-content-center align-items-center">
               <a purpose="cta-button" href="<%= primaryBuyingSituation === 'mdm' ? '/device-management' : primaryBuyingSituation === 'vm' ? '/vulnerability-management' : primaryBuyingSituation === 'eo-security' ? '/orchestration' : primaryBuyingSituation === 'eo-it' ? '/orchestration' : '/device-management' %>">Learn how</a>
               <animated-arrow-button href="/contact">Talk to an engineer</animated-arrow-button>
diff --git a/website/views/partials/primary-tagline.partial.ejs b/website/views/partials/primary-tagline.partial.ejs
index bb04b6a2dc..2e549fb754 100644
--- a/website/views/partials/primary-tagline.partial.ejs
+++ b/website/views/partials/primary-tagline.partial.ejs
@@ -1,7 +1,6 @@
 <%=
-  typeof primaryBuyingSituation === 'undefined' ? 'Open device management for everyone' // Default (no buying situation)
-  : primaryBuyingSituation === 'vm' ? 'Focus on vulnerabilities, not vendors' // vm
-  : primaryBuyingSituation === 'eo-security' ? 'Easily get security data'// eo-security
-  : primaryBuyingSituation === 'eo-it' ? 'Untangle your endpoints' : // eo-it
-  'Open device management for everyone'// mdm
+  (typeof primaryBuyingSituation !== 'undefined' && primaryBuyingSituation === 'vm') ? 'Focus on vulnerabilities, not vendors' // vm
+  : (typeof primaryBuyingSituation !== 'undefined' && primaryBuyingSituation === 'eo-security') ? 'Easily get security data'// eo-security
+  : (typeof primaryBuyingSituation !== 'undefined' && primaryBuyingSituation === 'eo-it') ? 'One system for every platform' : // eo-it
+  'One system for every OS'// mdm or default (no buying situation)
 %>