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Communicating as Fleet (#3569)

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* Communicating as Fleet

* Some rephrasing

* Handbook typo fix

Sentence case in heading - "Feature flags."
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6
handbook/README.md
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@ -28,7 +28,7 @@ The Fleet handbook is the central guide for how we run the company. As part of o
### Product
[Feature Flags](./product.md#feature-flags)
[Feature flags](./product.md#feature-flags)
[Fleet docs](./product.md#fleet-docs)
@ -42,7 +42,9 @@ The Fleet handbook is the central guide for how we run the company. As part of o
[Website](./growth.md#website)
[Grammar guidelines](./growth.md#grammar-guidelines)
[Communicating as Fleet](./growth.md#communicating-as-fleet)
[Voice and grammar guidelines](./growth.md#voice-and-grammar-guidelines)
### Customer experience

12
handbook/growth.md
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@ -38,7 +38,17 @@ A browser compatibility check of [fleetdm.com](https://fleetdm.com/) should be c
- Document any issues in GitHub as a [bug report](https://github.com/fleetdm/fleet/issues/new?assignees=&labels=bug%2C%3Areproduce&template=bug-report.md&title=), and assign for fixing.
- If in doubt about anything regarding design or layout, please reach out to the Design team.
## Grammar guidelines
## Communicating as Fleet
- **Sound positive**, and assume positive intent. A positive tone helps to empower our users and encourages them to succeed with Fleet.
- **Be relatable**, friendly and sincere. Being relatable reminds our users that they're talking to another human that cares. Use simple words and sentences, especially in technical conversations.
- **Project confidence**, and be informative. Clearly tell users what they need to know, remembering to always stay positive so as NOT to sound overconfident.
- **Manage risk, not fear**. Educate users about security threats positively. Risk management is smart, but focusing on fear can lead to poor decisions. We NEVER use fear as a communication and marketing tactic.
## Voice and grammar guidelines
### How to write headings & subheadings
Fleet uses sentence case capitalization for all headings across Fleet EE, fleetdm.com, our documentation, and our social media channels.