diff --git a/handbook/demand/README.md b/handbook/demand/README.md
index 21751984a6..826eedeca5 100644
--- a/handbook/demand/README.md
+++ b/handbook/demand/README.md
@@ -234,9 +234,15 @@ To do this:
 6. Repeat this process until all remaining draft orders show "Waiting for Fulfillment"
 
 
+### Request swag
+There are many times in which community members, customers, and contributors are in need of some cool Fleet swag. To request swag:
+1. [Create an issue](https://app.zenhub.com/workspaces/g-demand-64e6c8e2d35c7f001a457b7f/issues/gh/fleetdm/confidential/new?issueType=issue) on the #g-demand board.
+2. Provide order details (e.g. expected shirt size, name, and shipping details).
+3. Decide if you'd like to include a personalized message and attach it to the issue.
+
 ### Fulfill a swag request
 
-There are many times in which community members, customers, and contributors are in need of some cool Fleet swag. Swag requests are received in the form of issues and will be fulfilled based on availability. To process a swag request:
+Swag requests are received in the form of issues and will be fulfilled based on availability. To process a swag request:
 1. Check and communicate availability to the requestor.
 2. Use the appropriate shipping method that best serves the company.
 3. Attach tracking number to the issue and tag the requestor.