Added Head of Demand Gen (#13850)

handbook/company/open-positions.yml

@@ -34,62 +34,59 @@
     - 🦉 2-3 years of work experience managing relationships with enterprise customers in the cybersecurity or device management space. Experience with executing and tracking results tied to customer escalations, customer renewals, and customer expansion opportunities.
     - 🛠️ You are outgoing, enjoy being customer facing, and have a passion for problem solving while assisting external stakeholders.
     - ➕ Bonus: Familiarity with osquery, SQLite, GitOps workflows, Terraform, Tines/Torq and open source projects. Experience working with IT, SRE,CPE, or SecOps teams
-- jobTitle: 🐋 Head of Public Sector
-  department: Customers
-  hiringManagerName: Alex Mitchell
-  hiringManagerGithubUsername: alexmitchelliii
-  hiringManagerLinkedInUrl: https://www.linkedin.com/in/alexandercmitchell/
+- jobTitle: 🫧 Head of Demand Generation
+  department: Marketing
+  hiringManagerName: Mike McNeil
+  hiringManagerGithubUsername: mikermcneil
+  hiringManagerLinkedInUrl: https://www.linkedin.com/in/mikermcneil/
   responsibilities: |
-    - 🤝 Lead efforts selling Fleet to government entities, including federal, state and local agencies
-    - 📈 Develop and implement strategies that grow the company's public sector business, meeting revenue targets and building strong relationships with customers
-    - 🌡️ Work closely with cross-functional teams, including marketing, product development, and customer service, to understand market trends and customer needs, and to develop sales strategies that address those needs
-    - 🥇 As the business grows, hire, train and retain excellent employees to continue to grow public sector sales
-    - 🤔 Anticipate market trends and identify new opportunities for growth
-    - 🕴️ Utilize systems and tools such as salesforce to analyze pipeline and opportunity data and keep all information up to date for leadership reporting
-    - 🚀 Work collaboratively with the product management, customer support, and engineering teams to facilitate feature development based on customer asks
-    - 🧑‍💻 Collaborate with the marketing team to plan, execute and track impactful marketing campaigns, in order to meet and/or exceed quarterly pipeline and revenue targets
+   - 🔗 Collaborate closely with the CEO and Head of Sales on all Demand Gen efforts.
+   - 🗺️ Lead and manage workflow for team contributors, particularly Fleet's existing field marketer and community+content marketer.
+   - 🥼 Learn and invest in the existing ABM and enterprise strategy by expanding it through rigorous experimentation.
+   - 🎥 Manage content marketing, community marketing, and enterprise events.
+   - ⚡️ Build and evolve strategies and systems around tightly coordinating physical events and digital events.
   experience: |
-    * 📣 Have excellent communication and interpersonal skills
-    * 🦉 5+ years experience selling to government entities, ideally at the federal levelto the public sector customers
-    * 🧪 Extensive experience with Slack, Salesforce, Zendesk, Google Suite, and GitHub
-    * 🧑‍💻 Thrive in a complex, fast-paced, results driven environment with the ability to pivot to organizational changes easily
-    * 🤝 Decisive with the ability to shift gears between thinking and doing
-    * 📈 Ability to partner with various teams and stakeholders to drive sales
-    * 👀 Strong understanding of the public sector procurement process, including the unique requirements and challenges that come with selling to government customers
-    * 🥇 Effective leader who can motivate and manage a team of sales professionals
-    * 💭 You know how to manage complex sales, difficult escalations, and challenging procurement processes with the utmost care and organization.
-    * 💖 You know how to manage your time and priorities between leads, opportunities other day-to-day responsibilities.
-    * ✍ You have the ability to effectively influence key stakeholders, from senior executives to day-to-day engineering contacts, and drive Fleet's value with them.
-    * 🧬 You care about delivering an outstanding customer experience and advocating for the customer's needs within Fleet.
-    * ➕ Bonus: Direct experience with Fleet, osquery or SQL query writing, and working with SRE,CPE, or SecOps teams
-    * ➕ Bonus: You are comfortable with concepts like security, APIs, and DevOps.
+    - 🧙‍♂️ Wizardy abilities in demand generation campaigns
+      - ⛰️ Recent real-world GA4 experience in an enterprise setting.
+      - 👔 LinkedIn ads
+    - Strong opinions on Google and LinkedIn adds with recent (≥2020) hands-on experience.
+    - 🤘 Hands-on marketing operator and capability to manage tools expertly, personally by hand 
+    - 🎙️ Experience with open source and how to talk to technical people about it.
+    - 🧗‍♂️ Experience marketing to enterprise accounts; ideally bottom-up.
+    - ⭐️ An up-and-coming leader or someone with no ego who will get their hands dirty.
+    - 🤔 Systems thinker. Process-oriented. Analytical.
+    - 🤝 Collaboration: You work best in a participatory, team-based environment.
+    - 🧑‍🏭 Prototype-first: You embrace speed and failure as we iterate towards the right solution. 
+    - 🧬 Simplicity: You love complex questions and use your work to simplify that complexity.
+    - 🟣 Openness: You are flexible and open to new ideas and ways of working
+    - ➕ Bonus: You are comfortable with concepts like security, APIs, and DevOps.
 - jobTitle: 🚀 Software Engineer
   department: Customers
   hiringManagerName: Luke Heath
   hiringManagerGithubUsername: LukeHeath
   hiringManagerLinkedInUrl: https://www.linkedin.com/in/lukeheath/
   responsibilities: |
-      * 🧑‍🔬 Design, develop, test, and maintain a state-of-the-art Golang application that includes robust APIs to support mobile and desktop clients.
-      * 🛠️ Write code and tests, build prototypes, resolve issues, and profile and analyze bottlenecks.
-      * 💭 Manage and optimize scalable distributed systems in the cloud.
-      * 🤝 Collaborate closely with product managers to understand requirements and translate them into actionable specifications.
-      * 🚀 Actively participate in all engineering scrum meetings, including sprint planning, daily standups, sprint demos, sprint retrospectives, and estimation sessions.
-      * 🌟 Contribute to the overall success of the [customer experience (CX)](https://fleetdm.com/handbook/company/development-groups#customer-experience-group) product group by ensuring users receive valuable new features.
+      - 🧑‍🔬 Design, develop, test, and maintain a state-of-the-art Golang application that includes robust APIs to support mobile and desktop clients.
+      - 🛠️ Write code and tests, build prototypes, resolve issues, and profile and analyze bottlenecks.
+      - 💭 Manage and optimize scalable distributed systems in the cloud.
+      - 🤝 Collaborate closely with product managers to understand requirements and translate them into actionable specifications.
+      - 🚀 Actively participate in all engineering scrum meetings, including sprint planning, daily standups, sprint demos, sprint retrospectives, and estimation sessions.
+      - 🌟 Contribute to the overall success of the [customer experience (CX)](https://fleetdm.com/handbook/company/development-groups#customer-experience-group) product group by ensuring users receive valuable new features.
   experience: |
-      * 💭 3-5 years' of experience in backend/SaaS development.
-      * 🦉 Proficient in backend development. You practice OOP design and are comfortable in a lean software development environment. 
-      * 🦉 Translate requirements into well-designed and functional software.
-      * 🤝 Communicate regularly with stakeholders, project managers, quality assurance teams, and other developers regarding progress on long-term technology roadmap.
-      * 🧪 Collaborate with QA team for testing software features.
-      * 🏃‍♂️ Familiarity with agile development processes and scrum methodologies.
-      * 🛠️ Produce quality code, raising the bar for team performance and speed.
-      * 📖 Mentor junior team members.
-      * 🤝 Collaboration: You work best in a participatory, team-based environment.
-      * 🚀 Prototype-first: You embrace speed and failure as we iterate towards the right solution. You have hands-on experience in creating low and high fidelity prototypes. You’re comfortable accepting suboptimal designs in favor of iteration.
-      * 🧬 Simplicity: You love complex questions and use your work to simplify that complexity for users.
-      * 🛠️ Technical: You understand the software development processes. You understand that software quality matters.
-      * 🟣 Openness: You are flexible and open to new ideas and ways of working.
-      * ➕ Bonus: Cybersecurity or IT background.
+      - 💭 3-5 years' of experience in backend/SaaS development.
+      - 🦉 Proficient in backend development. You practice OOP design and are comfortable in a lean software development environment. 
+      - 🦉 Translate requirements into well-designed and functional software.
+      - 🤝 Communicate regularly with stakeholders, project managers, quality assurance teams, and other developers regarding progress on long-term technology roadmap.
+      - 🧪 Collaborate with QA team for testing software features.
+      - 🏃‍♂️ Familiarity with agile development processes and scrum methodologies.
+      - 🛠️ Produce quality code, raising the bar for team performance and speed.
+      - 📖 Mentor junior team members.
+      - 🤝 Collaboration: You work best in a participatory, team-based environment.
+      - 🚀 Prototype-first: You embrace speed and failure as we iterate towards the right solution. You have hands-on experience in creating low and high fidelity prototypes. You’re comfortable accepting suboptimal designs in favor of iteration.
+      - 🧬 Simplicity: You love complex questions and use your work to simplify that complexity for users.
+      - 🛠️ Technical: You understand the software development processes. You understand that software quality matters.
+      - 🟣 Openness: You are flexible and open to new ideas and ways of working.
+      - ➕ Bonus: Cybersecurity or IT background.
 - jobTitle: 🐋 Account Executive
   department: Customers
   hiringManagerName: Alex Mitchell