diff --git a/handbook/company/README.md b/handbook/company/README.md
index c738066718..79456acfd9 100644
--- a/handbook/company/README.md
+++ b/handbook/company/README.md
@@ -4,8 +4,6 @@
 
 Fleet Device Management Inc is an [open-core company](https://fleetdm.com/handbook/company/why-this-way#why-open-source) that sells subscriptions that offer [more features and support](https://fleetdm.com/pricing) for Fleet and osquery, the leading open-source systems management platform and security agent. Today, Fleet enrolls millions of laptops and servers, and it is especially popular with [enterprise IT and security teams](https://www.linuxfoundation.org/press/press-release/the-linux-foundation-announces-intent-to-form-new-foundation-to-support-osquery-community).
 
-<!-- With great power comes great openness.  With agents come agency. -->
-
 We are dedicated to clearing the thicket:
 - 🔌 making security and IT interoperable and easy to automate
 - 🚪 an inviting (outsider-friendly) way to manage computers, CVEs, and infrastructure
@@ -13,6 +11,15 @@ We are dedicated to clearing the thicket:
 
 This is the guiding purpose behind Fleet's [product strategy](https://fleetdm.com/handbook/company/communications#strategy), [operating principles](#why-this-way), and [brand](https://fleetdm.com/logos).
 
+<!--
+With great power
+comes great openness
+With agents comes agency
+Lighter than air
+Light in every corner
+Open by design
+-->
+
 ## Culture
 
 ### All remote
@@ -100,6 +107,10 @@ Take the time to make [yourself](https://fleetdm.com/handbook/business-operatio
 - **Public by default.** Everything we do is [public by default](https://fleetdm.com/handbook/company/why-this-way#why-open-source). Redact [non-public info](https://fleetdm.com/handbook/business-operations#levels-of-confidentiality) carefully.
 - **Speak freely.** Interrupt and be interrupted.  Give pointed and respectful feedback, even [when you disagree](https://fleetdm.com/handbook/company/why-this-way#why-this-way).   <!-- Commit to candor.  Speak your mind. -->
 
+<!--
+What about the sixth value?
+(🪩 dumb luck)
+-->
 
 ## History
 
@@ -138,7 +149,7 @@ Get to know Fleet's CEO and tips for collaborating with him in 📖[handbook/ceo
 While most improvements at Fleet are driven by informal conversations with customers and open-source contributors, the company also has a few dozen advisors and investors, including
 [Sid](https://about.gitlab.com/blog/2022/10/14/one-third-of-what-we-learned-about-ipos-in-taking-gitlab-public/) [Sijbrandij](https://about.gitlab.com/handbook/ceo/#sijbrandij-pronunciation-hint) _(GitLab)_, [Dylan Field](https://en.wikipedia.org/wiki/Dylan_Field) _(Figma)_, [Mike Arpaia](https://www.youtube.com/watch?v=zfCak2UIOD8) _(osquery)_, and [other smart people who are eager to help](https://docs.google.com/spreadsheets/d/15knBE2-PrQ1Ad-QcIk0mxCN-xFsATKK9hcifqrm0qFQ/edit).  If you have a question for one of them, Fleet's CEO is happy to introduce you.  ([Just ask](https://fleetdm.com/handbook/company/ceo).)
 
-
+<!--
 #### Stubs
 The following stubs are included only to make links backward compatible.
 
@@ -153,7 +164,7 @@ Please see [📖handbook/company/communications#email-relays](https://fleetdm.co
 ##### Tools we use
 
 Please see [📖Business Operations#tools-we-use](https://fleetdm.com/handbook/business-operations#tools-we-use).
-
+-->
 
 <meta name="maintainedBy" value="mikermcneil">
 <meta name="title" value="🔭 Company">
diff --git a/handbook/company/product-groups.md b/handbook/company/product-groups.md
index a484f12cc2..4b89ee9683 100644
--- a/handbook/company/product-groups.md
+++ b/handbook/company/product-groups.md
@@ -1,4 +1,4 @@
-# Product groups
+# 🛩️ Product groups
 
 ## Background
 When creating software, handoffs between teams or contributors are one of the most common sources of miscommunication and waste.  Like [GitLab](https://docs.google.com/document/d/1RxqS2nR5K0vN6DbgaBw7SEgpPLi0Kr9jXNGzpORT-OY/edit#heading=h.7sfw1n9c1i2t), Fleet uses product groups to minimize handoffs and maximize iteration and efficiency in the way we build the product.
@@ -286,4 +286,4 @@ Please see [📖handbook/company/product-groups#endpoint-ops-group](https://flee
 
 
 <meta name="maintainedBy" value="mikermcneil">
-<meta name="title" value="Product groups">
+<meta name="title" value="🛩️ Product groups">