diff --git a/website/api/hooks/custom/index.js b/website/api/hooks/custom/index.js
index 398a47d1fd..28397673fa 100644
--- a/website/api/hooks/custom/index.js
+++ b/website/api/hooks/custom/index.js
@@ -195,8 +195,8 @@ will be disabled and/or hidden in the UI.
             // (This makes the experience simpler and less confusing for people, prioritizing showing things that matter for them)
             // [?] https://en.wikipedia.org/wiki/UTM_parameters
             // e.g.
-            //   https://fleetdm.com/device-management?utm_content=mdm
-            if (['clear','eo-security', 'eo-it', 'mdm', 'vm'].includes(req.param('utm_content'))) {
+            //   https://fleetdm.com/device-management?utm_content=it-major-mdm
+            if (['clear', 'security-misc', 'security-vm', 'it-major-mdm', 'it-gap-filler-mdm', 'it-misc'].includes(req.param('utm_content'))) {
               req.session.primaryBuyingSituation = req.param('utm_content') === 'clear' ? undefined : req.param('utm_content');
               // FUTURE: reimplement the following (auto-redirect without querystring to make it prettier in the URL bar), but do it in the client-side JS
               // using whatever that poppushstateblah thing is that makes it so you can change the URL bar from the browser-side code without screwing up