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Add strategic DRIs to communications handbook (#16652)
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@ -12,6 +12,14 @@ You can read about the company's positioning and product strategy in ["🎐 Why
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### Competition
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We track competitors' capabilities and adjacent (or commonly integrated) products in Google doc [Competition](https://docs.google.com/document/d/1Bqdui6oQthdv5XtD5l7EZVB-duNRcqVRg7NVA4lCXeI/edit) (private Google doc).
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### Directly responsible individuals (DRIs)
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| Responsibility | DRI |
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| -------------- | --- |
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| Intentionality of Fleet's interfaces | noahtalerman |
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| Best practices for using Fleet | noahtalerman |
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| What goes in a release | lukeheath |
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| Engineering output and architecture | lukeheath |
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## Marketing programs
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Fleet's community programs are rooted in several areas; created to nurture communication between all current and future Fleet users through events, community support, [social media](#social-media), conversation-starting, [ads](#ads), video, and articles.
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