diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index b9e567f0cc..7e66888d80 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -7,7 +7,7 @@
           <%/* Hero text */%>
           <div purpose="hero-text"  class="d-flex flex-column justify-content-center">
             <h1><%- partial('../partials/primary-tagline.partial.ejs') %></h1>
-            <p>Replace the sprawl with open-source code that works the way you want.</p>
+            <p>Replace the sprawl with open-source <%= primaryBuyingSituation === 'mdm'? 'MDM' : primaryBuyingSituation === 'vm'? 'reporting' : 'software' %> that works the way you want.</p>
             <div purpose="button-row" class="d-flex flex-sm-row flex-column justify-content-center align-items-center">
               <a purpose="cta-button" href="/register">Start now</a>
               <a purpose="animated-arrow-button-red" href="/contact">Talk to us</a>