diff --git a/handbook/customers/README.md b/handbook/customers/README.md
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--- a/handbook/customers/README.md
+++ b/handbook/customers/README.md
@@ -239,9 +239,12 @@ To change a customer's credit card number, you identify the customer's account e
 Occasionally, we will need to track public issues for customers that wish to remain anonymous on our public issue tracker. To do this, we choose an appropriate minor planet name from this [Wikipedia page](https://en.wikipedia.org/wiki/List_of_named_minor_planets_(alphabetical)) and create a label which we attach to the issue and any future issues for this customer.
 
 ## Generating a trial license key
-Fleet's self-service license dispenser is the best way to generate trial license keys for small deployments of Fleet Premium.
+1. Fleet's self-service license key creator is the best way to generate a proof of concept (POC) or renewal/expansion Fleet Premium license key. 
+    - [Here is a tutorial on using the self-service method](https://www.loom.com/share/b519e6a42a7d479fa628e394ee1d1517) (internal video)
+    - Pre-sales license key DRI is the Director of Solutions Architecture
+    - Post-sales license key DRI is the VP of Customer Success
 
-To generate a trial license key for a larger deployment, [create an opportunity issue](https://github.com/fleetdm/confidential/issues/new/choose) for the customer and follow the instructions in the issue for generating a trial license key.
+2. Legacy method: [create an opportunity issue](https://github.com/fleetdm/confidential/issues/new/choose) for the customer and follow the instructions in the issue for generating a trial license key.
 
 ## Customer contracts
 Fleet's subscription agreement is available at [fleetdm.com/terms](https://fleetdm.com/terms).