diff --git a/handbook/finance/finance.rituals.yml b/handbook/finance/finance.rituals.yml
index ee44ffef65..9f63bbadb9 100644
--- a/handbook/finance/finance.rituals.yml
+++ b/handbook/finance/finance.rituals.yml
@@ -150,6 +150,13 @@
   autoIssue:  
     labels: [ ":help-finance" ] 
     repo: "confidential"
+-
+  task: "Trademark review"
+  startedOn: "2025-10-24"
+  frequency: "Qurterly"
+  description: "Review status of current Fleet trademark registrations internationally and discuss necessity of current and future registrations."
+  moreInfoUrl: 
+  dri: "hollidayn"
 -
   task: "Monthly operating review" # TODO tie this to a responsibility
   startedOn: "2025-09-01"
@@ -157,3 +164,4 @@
   description: "CEO + CFO + Head of People review operating model."
   moreInfoUrl: 
   dri: "rfoo2015"
+