diff --git a/handbook/demand/README.md b/handbook/demand/README.md
index dcd6da9314..3503d476e3 100644
--- a/handbook/demand/README.md
+++ b/handbook/demand/README.md
@@ -52,6 +52,9 @@ Fleet uses advertising to spread awareness through a broader audience and foster
 ### Events
 It's important for Fleet to engage at events. This provides an opportunity to directly engage with potential users and contributors, build relationships, gather feedback, and create a stronger sense of community and trust.
 
+### Video
+Fleet's utilization of YouTube is an essential component of our commitment to nurturing a strong and informed user community. These videos facilitate community engagement, provide educational resources, and help share essential information about Fleet and the people using it.
+
 ## Responsibilities
 
 ### Begin or modify an advertising campaign
@@ -169,6 +172,15 @@ When a community member has a question about getting started with Fleet, they ca
 1. Add questionnaire details to the [Talk to an Expert](https://docs.google.com/spreadsheets/d/1aMLQ9z5TYn90AnE3g1sMPoxsMNMKXn_l3aWb9Kdi7G4/edit) spreadsheet.
 2. After meeting the contributor, follow up with an email including appropriate links.
 
+### Upload to YouTube
+Fleet regularly uploads a variety of content to YouTube such as podcast episodes, sprint demos, educational updates, design reviews, and more.
+
+- Login to the Fleet YouTube channel, click the create button and then upload the video.
+- Fill out relevant information such as title, description, thumbnail, playlists, audience, and [tags](https://docs.google.com/document/d/1Mu-XTkgJjqvPqpM1O0fiz97druAEJiYnr3OI4n6HtAA/edit?usp=sharing).
+- Create a new video thumbnail within Figma in the [YouTube covers board](https://docs.google.com/document/d/1Mu-XTkgJjqvPqpM1O0fiz97druAEJiYnr3OI4n6HtAA/edit?usp=sharing) with the video Title.
+- Set the visibility to "Public"
+- Share video link on social media
+
 ## Rituals
 <rituals :rituals="rituals['handbook/demand/demand.rituals.yml']"></rituals>
 
diff --git a/handbook/demand/demand.rituals.yml b/handbook/demand/demand.rituals.yml
index b46d492c93..e301eb8cae 100644
--- a/handbook/demand/demand.rituals.yml
+++ b/handbook/demand/demand.rituals.yml
@@ -56,3 +56,10 @@
   description: "Prepare, participate, and follow up scheduled Talk to an expert requests"
   moreInfoUrl: "https://fleetdm.com/handbook/demand#talk-to-an-expert"
   dri: "spokanemac"
+- 
+  task: "Publish ☁️🌈 Sprint demos"
+  startedOn: "2023-11-03"
+  frequency: "Triweekly"
+  description: "Every release cycle, upload the ☁️🌈 Sprint demos video to YouTube"
+  moreInfoUrl: "https://fleetdm.com/handbook/demand#upload-to-youtube"
+  dri: "drewbakerfdm"