diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index 7e66888d80..1dd494021a 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -7,7 +7,7 @@
           <%/* Hero text */%>
           <div purpose="hero-text"  class="d-flex flex-column justify-content-center">
             <h1><%- partial('../partials/primary-tagline.partial.ejs') %></h1>
-            <p>Replace the sprawl with open-source <%= primaryBuyingSituation === 'mdm'? 'MDM' : primaryBuyingSituation === 'vm'? 'reporting' : 'software' %> that works the way you want.</p>
+            <p>Replace the sprawl with open-source <%= primaryBuyingSituation === 'mdm'? 'device management' : primaryBuyingSituation === 'vm'? 'reporting' : 'software' %> that works the way you want.</p>
             <div purpose="button-row" class="d-flex flex-sm-row flex-column justify-content-center align-items-center">
               <a purpose="cta-button" href="/register">Start now</a>
               <a purpose="animated-arrow-button-red" href="/contact">Talk to us</a>
diff --git a/website/views/partials/primary-tagline.partial.ejs b/website/views/partials/primary-tagline.partial.ejs
index d3598d97ef..d9c047a97e 100644
--- a/website/views/partials/primary-tagline.partial.ejs
+++ b/website/views/partials/primary-tagline.partial.ejs
@@ -1 +1 @@
-<%= primaryBuyingSituation === 'mdm' ? 'Your last MDM migration' : primaryBuyingSituation === 'vm' ? 'Focus on vulnerabilities, not vendors' : primaryBuyingSituation === 'eo-security' ? 'Focus on security, not vendors' : 'Untangle your endpoints' %>
+<%= primaryBuyingSituation === 'mdm' ? 'Your last MDM migration' : primaryBuyingSituation === 'vm' ? 'Focus on vulnerabilities, not vendors' : primaryBuyingSituation === 'eo-security' ? 'Focus on security, not vendors' : primaryBuyingSituation === 'eo-it' ? 'Untangle your endpoints' : 'Automation at work' %>