diff --git a/handbook/ceo.md b/handbook/ceo.md
index 6e160197d2..d9c0ee09a9 100644
--- a/handbook/ceo.md
+++ b/handbook/ceo.md
@@ -154,7 +154,9 @@ The Apprentice will reduce the scope of Mike's inbox to only include necessary a
 
 ### Send the weekly update
 We like to be open about milestones and announcements.
-  - Every Friday, e-group members [report their KPIs for the week](https://docs.google.com/spreadsheets/d/1Hso0LxqwrRVINCyW_n436bNHmoqhoLhC8bcbvLPOs9A/edit)
+  - Every Friday, e-group members [report their KPIs for the week](https://docs.google.com/spreadsheets/d/1Hso0LxqwrRVINCyW_n436bNHmoqhoLhC8bcbvLPOs9A/edit) by 5:00pm U.S. Central Time Zone. 
+    - When KPIs are not reported on time, the BizOps Engineer will notify the Apprentice to the CEO and the DRI.
+    - The Apprentice will update the "performance management" section of the appropriate individual's 1:1 doc so that the CEO can address during the next 1:1 meeting with the DRI.
   - Friday nights, the Apprentice will post a short update in [#general](https://fleetdm.slack.com/archives/C019FNQPA23) including:
     - A link to view KPIs
     - Who was on-call that week