diff --git a/handbook/demand/README.md b/handbook/demand/README.md
index 9d3f6eb5d5..fb031e4772 100644
--- a/handbook/demand/README.md
+++ b/handbook/demand/README.md
@@ -16,7 +16,7 @@ This handbook page details processes specific to working [with](#contact-us) and
   - Please use **issue comments and GitHub mentions** to communicate follow-ups or answer questions related to your request.
   - Any Fleet team member can [view the kanban board](https://app.zenhub.com/workspaces/g-demand-64e6c8e2d35c7f001a457b7f/board?sprints=none) for this department, including pending tasks and the status of new requests.
 
-> To **make a request** related to **product marketing**, **press**, **brandfronts**, **pitchfronts**, **featurefronts**, **ideal customer profiles (ICPs)**, **personas**, or **targeting** [create an issue](https://github.com/fleetdm/confidential/issues/new?assignees=&labels=%23g-digital-experience&projects=&template=custom-request.md&title=Product%20marketing%20request%3A+_______________________) (If urgent, at-mention the [Head of Product Marketing](#team) in the [#help-leadership](https://fleetdm.slack.com/archives/C0600L1TTPY) Slack channel).
+> To **make a request** related to **product marketing**, **brand**, **press**, **brandfronts**, **pitchfronts**, **featurefronts**, **ideal customer profiles (ICPs)**, **personas**, or **targeting** [create an issue](https://github.com/fleetdm/confidential/issues/new?assignees=&labels=%23g-digital-experience&projects=&template=custom-request.md&title=Product%20marketing%20request%3A+_______________________) (If urgent, at-mention the [CEO](https://fleetdm.com/handbook/digital-experience#team) in the [#help-leadership](https://fleetdm.slack.com/archives/C0600L1TTPY) Slack channel).
 
 
 ## Responsibilities