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Change Drew's title to Head of Marketing to match reality (#22152)

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Sam Pfluger 2024-09-17 01:48:23 -05:00 committed by GitHub
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handbook/company/communications.md
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@ -670,7 +670,7 @@ For recurring business expenses paid by credit card, there are four accounts pay
| Business spend | Business tax, insurance, IT, SaaS, other | CEO |
| Individualized spend | Flowers, swag, and other internal gifting for Fleeties, coaching/training, coworking, and other large [individualized expenses](https://fleetdm.com/handbook/company/communications#individualized-expenses) | Head of Finance |
| Infrastructure spend | AWS and other production/cloud infrastructure related to hosting Fleet for customers or load testing customer scale | CTO |
| Marketing program spend | Ads, events, sponsorship, etc. | Head of Demand |
| Marketing program spend | Ads, events, sponsorship, etc. | Head of Marketing |

8
handbook/demand/README.md
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@ -7,7 +7,7 @@ This handbook page details processes specific to working [with](#contact-us) and
| Role | Contributor(s)
|:-----------------------------------|:------------------------------------------------------------------------------------------------------------------------|
| Digital Marketing Manager | [Drew Baker](https://www.linkedin.com/in/andrew-baker-51547179/) _([@drewbakerfdm](https://github.com/drewbakerfdm))_
| Head of Marketing | [Drew Baker](https://www.linkedin.com/in/andrew-baker-51547179/) _([@drewbakerfdm](https://github.com/drewbakerfdm))_
## Contact us
@ -111,7 +111,7 @@ After an account is marked "[Research-ready](https://fleetdm.lightning.force.com
### Settle content strategy
The Head of Demand is the DRI for deploying Fleet's outward-facing content. The content schedule is settled significantly in advance to provide ample time for strategy and planning. Use the following steps to settle content strategy:
The Head of Marketing is the DRI for deploying Fleet's outward-facing content. The content schedule is settled significantly in advance to provide ample time for strategy and planning. Use the following steps to settle content strategy:
1. Using the [content calendar](https://docs.google.com/spreadsheets/d/1KUMsb5OkAsCBQHGkGnNoj__UCPJ7Vbhk1LaEWGEARsg/edit?gid=1931288160#gid=1931288160), propose the content that Fleet will produce in the current quarter, and the strategy behind that content, including:
- Content type and title (e.g. "Article: Fleet takes bacon to new heights with flying pigs release").
@ -126,7 +126,7 @@ The Head of Demand is the DRI for deploying Fleet's outward-facing content. The
### Settle event strategy
The Head of Demand is the DRI for deploying Fleet's event budget, and events are settled significantly in advance to provide ample time for strategy and planning. Fleet's [Client Platform Engineer & Community Advocate](https://fleetdm.com/handbook/engineering#team) is the DRI for executing Fleet events efficiently, on-brand, and on-strategy.
The Head of Marketing is the DRI for deploying Fleet's event budget, and events are settled significantly in advance to provide ample time for strategy and planning. Fleet's [Client Platform Engineer & Community Advocate](https://fleetdm.com/handbook/engineering#team) is the DRI for executing Fleet events efficiently, on-brand, and on-strategy.
1. Using the [event strategy workbook](https://docs.google.com/spreadsheets/d/1YQXAX2Q_WnGkAwMYjMbQpV3nbCj7gOBbv7Y0u4twxzQ/edit#gid=1411322737), propose the events that Fleet will attend in the next 6 months, and the strategy for those events, including:
- target buying situation of the audience
@ -136,7 +136,7 @@ The Head of Demand is the DRI for deploying Fleet's event budget, and events are
- all event materials, including printouts, banners, swag given out, and even the clothing worn by fleeties
- estimated budget, including sponsorship or airfare, and lodging for attendees
2. Set up and attend a 30m meeting with the Fleet's Client Platform Engineer & Community Advocate and CEO:
- First during this meeting, the Head of Demand proposes an event issue for each of the **_current quarter's_** events to get input and any new information or changes from Fleet's Client Platform Engineer & Community Advocate and CEO. (Events for the current quarter were already decided in a previous event strategy session, so Fleet does not make changes except in extreme circumstances.)
- First during this meeting, the Head of Marketing proposes an event issue for each of the **_current quarter's_** events to get input and any new information or changes from Fleet's Client Platform Engineer & Community Advocate and CEO. (Events for the current quarter were already decided in a previous event strategy session, so Fleet does not make changes except in extreme circumstances.)
- Next, decide which events in the **_following quarter_** the company will invest time or money into. This includes any event that Fleet pays to send someone to or to sponsor, and even events where Fleet's only involvement is that a fleetie will be giving a talk or otherwise representing the brand.
- Finally, qualify or disqualify any newly-entered event ideas by either verifying and setting the buying situation, or removing the event idea from the spreadsheet.