diff --git a/website/views/partials/primary-tagline.partial.ejs b/website/views/partials/primary-tagline.partial.ejs
index debe33a902..32b47d58e3 100644
--- a/website/views/partials/primary-tagline.partial.ejs
+++ b/website/views/partials/primary-tagline.partial.ejs
@@ -1 +1 @@
-<%= primaryBuyingSituation === 'mdm' ? 'Your last MDM migration' : 'Focus on data, not vendors' %>
+<%= primaryBuyingSituation === 'mdm' ? 'Your last MDM migration' : primaryBuyingSituation ? 'Focus on data, not vendors' : 'Untangle your endpoints' %>