diff --git a/handbook/product.md b/handbook/product.md
index 4ebf730a1f..4018f69a68 100644
--- a/handbook/product.md
+++ b/handbook/product.md
@@ -252,6 +252,7 @@ Premium version supported for bug fixes: **Latest version only**
Premium support for support/troubleshooting: **All versions**
### Goals
+At Fleet, our primary quality objectives are *customer service* and *defect reduction*. This entails Key Performance Indicators such as customer response time and number of bugs resolved per cycle and.
- Get familiar with and stay abreast of what our community wants and the problems they're having.
@@ -361,5 +362,5 @@ Use `---`, with color `$ui-fleet-black-50` as the default UI for empty columns.
-
+