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Handbook: Demand: Run an ad (#14777)

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@ -125,10 +125,11 @@ There are many times in which community members, customers, and contributors are
### Run a new ad or change an existing ad ### Run a new ad or change an existing ad
Any changes to the current running ads visible to a user, including designs, keywords, or targeting, are approved in 🦢🗣 Design review (#g-website), which [occurs regularly](https://fleetdm.com/handbook/company/product-groups#design-reviews) and is open to all fleeties. Any changes to the current running ads visible to a user, including designs, keywords, or targeting, are approved in 🦢🗣 Design review (#g-website), which [occurs regularly](https://fleetdm.com/handbook/company/product-groups#design-reviews) and is open to all fleeties.
1. Add your proposal to the [website design review agenda](https://docs.google.com/document/d/1Q73ublh9bcIL01JsY--gpZRd3KPT_KCX-F0RaorKJcM/edit) 1. [Head of Demand Generation](https://fleetdm.com/handbook/demand#team) adds a discussion item about the change to the [website design review agenda](https://docs.google.com/document/d/1Q73ublh9bcIL01JsY--gpZRd3KPT_KCX-F0RaorKJcM/edit)
2. Compare existing ads against the newly proposed ad within the corresponding ad platform. ([Google Ads](https://ads.google.com/home/), [LinkedIn Campaign Manager](https://www.linkedin.com/campaignmanager/), etc.) 2. During the call, they compare existing ads against the planned updates within the corresponding ad platform. ([Google Ads](https://ads.google.com/home/), [LinkedIn Campaign Manager](https://www.linkedin.com/campaignmanager/), etc.)
3. If your change is approved, Field Marketer makes changes and creates a calendar reminder to check performance two weeks from the date changes were made. 3. [Head of Demand Generation](https://fleetdm.com/handbook/demand#team) makes changes and creates a calendar reminder to check performance either two weeks or four weeks from the date changes were made.
> **Do changes to keywords or targeting require a design review?** Currently, all changes to these things require discussion with our product marketer.
### Engage with the community ### Engage with the community
Public conversations on social media create valuable opportunities for contributors to answer technical questions and collect feedback. Public conversations on social media create valuable opportunities for contributors to answer technical questions and collect feedback.