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Handbook/communications Add GTM outreach (#26087)

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Closes https://github.com/fleetdm/confidential/issues/9541
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handbook/company/communications.md
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@ -136,6 +136,16 @@ Before committing anything to code, we create wireframes (referred to as ["draft
The [Digital Experience team](https://fleetdm.com/handbook/digital-experience#team) holds regular design review sessions to evaluate, revise, and approve wireframes before moving into production. Design review sessions are hosted by the [Head of Design](https://calendar.google.com/calendar/u/0?cid=bXRob21hc0BmbGVldGRtLmNvbQ) and typically take place daily, late afternoon (CT). Anyone is welcome to join.
## Go-To-Market outreach
Go-To-Market (GTM) strategy at Fleet is [always evolving](https://handbook.gitlab.com/handbook/values/#everything-is-in-draft), but the [philosophy behind the strategy](https://fleetdm.com/handbook/company/why-this-way#why-dont-we-sell-like-everyone-else) remains consistent.
When you reach out to a prospect or customer, make sure you're the right person:
- **🐋 "Sales-ready" prospect**: The rep (AE) reaches out.
- **🌦️ Customers**: The Customer Success Manager (CSM) reaches out.
- **🫧 Any other prospects**: The Solutions Consultant (SC) reaches out.
## Marketing programs
Fleet's community programs are rooted in several areas; created to nurture communication between all current and future Fleet users through events, community support, [social media](#social-media), conversation-starting, [ads](#ads), video, and articles.