diff --git a/website/views/pages/reports/state-of-device-management.ejs b/website/views/pages/reports/state-of-device-management.ejs
index 70001e088d..ee15093738 100644
--- a/website/views/pages/reports/state-of-device-management.ejs
+++ b/website/views/pages/reports/state-of-device-management.ejs
@@ -331,7 +331,7 @@
           <p>Get up and running with a test environment of Fleet within minutes</p>
         </div>
         <div purpose="cta-btns" class="mx-auto d-flex flex-sm-row flex-column justify-content-center">
-          <a purpose="get-started-btn" class="d-sm-flex align-items-center justify-content-center btn btn-primary mx-auto mr-sm-4 ml-sm-0" href="/get-started?utm_source=report&utm_medium=web&utm_campaign=sodm&utm_content=try">Get started</a>
+          <a purpose="get-started-btn" class="d-sm-flex align-items-center justify-content-center btn btn-primary mx-auto mr-sm-4 ml-sm-0" href="/get-started?tryitnow&utm_content=try">Get started</a>
           <a purpose="animated-arrow-btn-red" style="max-width: 220px;" class="btn btn-lg btn-white mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo/?utm_source=report&utm_medium=web&utm_campaign=sodm&utm_content=try">Schedule a demo
           </a>
         </div>
@@ -543,7 +543,7 @@
               <p>Fortune 1,000 companies use Fleet to keep their<br class="d-none d-sm-block"> MacOS, Windows, and Linux devices secure and compliant.</p>
             </div>
             <div purpose="cta-btns" class="mx-auto d-flex flex-sm-row flex-column justify-content-center">
-              <a purpose="get-started-btn" class="d-sm-flex align-items-center justify-content-center btn btn-primary mx-auto mr-sm-4 ml-sm-0" href="/get-started?utm_source=report&utm_medium=web&utm_campaign=sodm&utm_content=secure">Try Fleet</a>
+              <a purpose="get-started-btn" class="d-sm-flex align-items-center justify-content-center btn btn-primary mx-auto mr-sm-4 ml-sm-0" href="/get-started?tryitnow&utm_content=secure">Try Fleet</a>
               <a purpose="animated-arrow-btn-red" style="max-width: 220px;" class="btn btn-lg mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo/?utm_source=report&utm_medium=web&utm_campaign=sodm&utm_content=secure">Schedule a demo
               </a>
             </div>