diff --git a/website/views/pages/pricing.ejs b/website/views/pages/pricing.ejs
index b8d49d5e0c..97b24a8837 100644
--- a/website/views/pages/pricing.ejs
+++ b/website/views/pages/pricing.ejs
@@ -1240,7 +1240,7 @@
             class="btn btn-block btn-lg btn-white my-3 mx-2"
             purpose="animated-arrow-button"
             target="_blank"
-            href="https://calendly.com/fleetdm/demo"
+            href="https://calendly.com/fleetdm/demo?utm_source=pricing+demo"
             >Schedule a demo
           </a>
         </div>