diff --git a/website/config/routes.js b/website/config/routes.js
index c768af18b3..bb8713528e 100644
--- a/website/config/routes.js
+++ b/website/config/routes.js
@@ -369,6 +369,7 @@ module.exports.routes = {
   //
   // For example, a clever user might try to visit fleetdm.com/documentation, not knowing that Fleet's website
   // puts this kind of thing under /docs, NOT /documentation.  These "convenience" redirects are to help them out.
+  'GET /renew':                      'https://calendly.com/zayhanlon/fleet-renewal-discussion',
   'GET /documentation':              '/docs',
   'GET /contribute':                 '/docs/contributing',
   'GET /install':                    '/fleetctl-preview',