diff --git a/website/views/pages/entrance/login.ejs b/website/views/pages/entrance/login.ejs
index f487ec6a19..0cf2b9f309 100644
--- a/website/views/pages/entrance/login.ejs
+++ b/website/views/pages/entrance/login.ejs
@@ -1,6 +1,6 @@
 <div id="login" v-cloak>
   <div purpose="announcement-banner">
-    <animated-arrow-button arrow-color="white" text-color="white" href="/contact">$0 MDM migration</animated-arrow-button>
+    <animated-arrow-button arrow-color="white" text-color="white" href="/contact">Free MDM migration service</animated-arrow-button>
   </div>
   <div purpose="page-container" class="container">
     <div purpose="page-heading">
diff --git a/website/views/pages/entrance/signup.ejs b/website/views/pages/entrance/signup.ejs
index 7d14a50718..0900832248 100644
--- a/website/views/pages/entrance/signup.ejs
+++ b/website/views/pages/entrance/signup.ejs
@@ -1,6 +1,6 @@
 <div id="signup" v-cloak>
   <div purpose="announcement-banner">
-    <animated-arrow-button arrow-color="white" text-color="white" href="/contact">$0 MDM migration</animated-arrow-button>
+    <animated-arrow-button arrow-color="white" text-color="white" href="/contact">Free MDM migration service</animated-arrow-button>
   </div>
   <div purpose="page-container" class="container">
     <div purpose="page-heading">
diff --git a/website/views/pages/fleetctl-preview.ejs b/website/views/pages/fleetctl-preview.ejs
index b3efa94055..1e149c414a 100644
--- a/website/views/pages/fleetctl-preview.ejs
+++ b/website/views/pages/fleetctl-preview.ejs
@@ -1,6 +1,6 @@
 <div id="fleetctl-preview" v-cloak>
   <div purpose="announcement-banner">
-    <animated-arrow-button arrow-color="white" text-color="white" href="/contact">$0 MDM migration</animated-arrow-button>
+    <animated-arrow-button arrow-color="white" text-color="white" href="/contact">Free MDM migration service</animated-arrow-button>
   </div>
   <div purpose="page-container" class="d-flex flex-column container">
     <div purpose="page-title">