diff --git a/ee/server/service/software_installers.go b/ee/server/service/software_installers.go
index e793c74046..1c303350d8 100644
--- a/ee/server/service/software_installers.go
+++ b/ee/server/service/software_installers.go
@@ -2339,7 +2339,10 @@ func (svc *Service) softwareBatchUpload(
 			if installer.Filename == "" {
 				installer.Filename = fmt.Sprintf("package.%s", ext)
 			}
-			if installer.Title == "" {
+			if installer.Title == "" && installer.Extension != "ipa" {
+				// If an IPA is specified via hash rather than downloaded via URL, we won't have a title populated,
+				// and should try to pull the title from the database if it exists. If we can't extract title name for
+				// some reason, filename should only be used after attempting to pull data from the database.
 				installer.Title = installer.Filename
 			}
 
diff --git a/server/datastore/mysql/in_house_apps.go b/server/datastore/mysql/in_house_apps.go
index a24ca7ac4a..87e4b85def 100644
--- a/server/datastore/mysql/in_house_apps.go
+++ b/server/datastore/mysql/in_house_apps.go
@@ -1026,9 +1026,16 @@ VALUES
 
 		var args []any
 		for _, installer := range installers {
+			var providedTitle *string
+			if installer.Title != "" {
+				providedTitle = &installer.Title // for IPAs downloaded via URL; IPAs referenced by hash won't have this
+			}
+
 			args = append(
 				args,
-				strings.TrimSuffix(installer.Filename, ".ipa"),
+				providedTitle,       // if IPA is downloaded as part of the GitOps run, we'll have this via metadata extraction
+				installer.StorageID, // if the IPA already exists in the DB, pull the name from an existing title if possible
+				strings.TrimSuffix(installer.Filename, ".ipa"), // if neither of the above turns up anything, fall back to filename
 				installer.Source,
 				"",
 				func() *string {
@@ -1040,7 +1047,8 @@ VALUES
 			)
 		}
 
-		values := strings.TrimSuffix(strings.Repeat("(?,?,?,?),", len(installers)), ",")
+		values := strings.TrimSuffix(strings.Repeat(
+			"(COALESCE(?, (SELECT name FROM software_titles st JOIN in_house_apps iha ON iha.title_id = st.id AND iha.storage_id = ? ORDER BY st.id ASC LIMIT 1), ?),?,?,?),", len(installers)), ",")
 		if _, err := tx.ExecContext(ctx, fmt.Sprintf(upsertSoftwareTitles, values), args...); err != nil {
 			return ctxerr.Wrap(ctx, err, "insert new/edited software titles")
 		}