diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index 8d57b3e176..2837f7351e 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -42,8 +42,8 @@
     <div class="text-left mx-auto">
       <div style="max-width: 1200px;" class="d-flex flex-lg-row flex-column align-items-center justify-content-between mx-auto">
         <div purpose="homepage-top-text-block">
-          <h2 class="text-left pb-3">Fleet turns your servers and workstations into a living, breathing API</h2>
-          <p class="pb-3 pb-lg-4">Ask any question about any endpoint anywhere. Fleet is compatible with every MDM and EDR platform on the market. Our open-source agent protects privacy and performance.</p>
+          <h2 class="text-left pb-3">Turn your servers and workstations into a living, breathing API</h2>
+          <p class="pb-3 pb-lg-4">Fleet makes it easy to optimize osquery. The lightweight agent lets you inspect all of your Mac, Windows, and Linux devices. Ask any question about any endpoint anywhere. Since Fleet is open source, you have complete control of your data.</p>
           <a purpose="round-button" class="d-flex align-items-center justify-content-center mx-auto mx-sm-0 text-nowrap mt-3" @click="clickOpenVideoModal()">
             <img style="height: 24px; margin-right: 12px;" src="/images/icon-play-20x24@2x.png" alt="a small red play button"> See Fleet in action
           </a>
@@ -75,8 +75,8 @@
         </div>
         <div purpose="features-text" class="text-left pl-lg-4 pl-0 m-0">
           <div class="mx-auto mx-lg-0">
-            <h2 class="mb-4">Accurate, comprehensive, up-to-date data</h2>
-            <p>Get real-time results from all your endpoints — all in one place. Fleet fits into any security and compliance ecosystem. Our transparent approach makes adoption easier. So, you can find clues faster.</p>
+            <h2 class="mb-4">Accurate, comprehensive, up-to-date data — all in one place</h2>
+            <p>Get real-time results from all of your endpoints. Discover granular insights with the Fleet dashboard. No need to worry about overlooked data. Fleet seamlessly fits into any software ecosystem. The transparency Fleet provides employees makes adoption quick and easy.</p>
             <div purpose="features-check-list" class="pt-4 mx-auto text-left">
               <div class="row">
                 <div class="col-sm-6 col-12"><p>Single source of truth</p></div>
@@ -96,7 +96,7 @@
         <div purpose="features-text" class="text-left m-0 pr-0 pr-lg-4">
           <div>
           <h2 class="mb-4">Safe for production infrastructure and the CEO's laptop</h2>
-          <p>Some security agents strain your systems or cause surprises for users. Instead, Fleet uses osquery, an open-source agent with a light footprint, trusted by some of the world's greatest IT and security teams in complex, performance-sensitive environments.  Quickly enroll laptops, servers, VMs, containers, VDIs, and other devices.</p>
+          <p>Some security agents strain your systems or shock your users. That’s why Fleet uses osquery, an open-source agent made for high-performance environments. IT and security teams all over the world rely on osquery to quickly enroll laptops, servers, containers, VMs, and VDIs.</p>
           <div purpose="features-check-list" class="pt-4 mx-auto text-left">
             <div class="row">
               <div class="col-sm-6 col-12"><p>Lightweight security agent</p></div>
@@ -119,7 +119,7 @@
         <div purpose="features-text" class="text-left m-0 order-1 pl-0 pl-lg-4">
           <div>
             <h2 class="mb-4">Complete control over the queries you run and what you collect</h2>
-            <p>Adapt out-of-the-box policies, import packs from the community, or start from scratch.  Collect custom data just for your organization. Run live queries in Fleet's dashboard, or use the API to easily create your own dashboards.  Programmatically check device posture.  Run custom workflows any time Fleet confirms compliance issues or severe vulnerabilities actually installed on computers.</p>
+            <p>Adapt out-of-the-box policies, import packs from the community, or start from scratch. Run live queries in Fleet’s dashboard or use the API to easily build your own. Launch custom workflows whenever Fleet finds compliance issues or vulnerabilities that are actually installed on your computers.</p>
             <div purpose="features-check-list" class="pt-4 mx-auto text-left">
               <div class="row">
                 <div class="col-sm-6 col-12"><p>Developer-friendly</p></div>