diff --git a/website/views/pages/start.ejs b/website/views/pages/start.ejs
index 17650cf790..d51c9fd270 100644
--- a/website/views/pages/start.ejs
+++ b/website/views/pages/start.ejs
@@ -27,6 +27,11 @@
       <h2>What will you use Fleet for?</h2>
       <ajax-form :handle-submitting="handleSubmittingForm" :form-errors.sync="formErrors" :form-data="formData['what-are-you-using-fleet-for']" :form-rules="primaryBuyingSituationFormRules" :syncing.sync="syncing" :cloud-error.sync="cloudError">
         <div class="form-group" :class="[formErrors.primaryBuyingSituation ? 'is-invalid' : '']" >
+          <label purpose="form-option" class="form-control" :class="[formData['what-are-you-using-fleet-for'].primaryBuyingSituation === 'mdm' ? 'selected' : '']">
+            <input type="radio" :class="[formErrors.primaryBuyingSituation ? 'is-invalid' : '']" v-model.trim="formData['what-are-you-using-fleet-for'].primaryBuyingSituation" value="mdm" @input="clickClearOneFormError('primaryBuyingSituation')">
+            <span purpose="custom-radio"><span purpose="custom-radio-selected"></span></span>
+            Device management (MDM)
+          </label>
           <label purpose="form-option" class="form-control" :class="[formData['what-are-you-using-fleet-for'].primaryBuyingSituation === 'eo-security' ? 'selected' : '']">
             <input type="radio" v-model.trim="formData['what-are-you-using-fleet-for'].primaryBuyingSituation" value="eo-security" @input="clickClearOneFormError('primaryBuyingSituation')">
             <span purpose="custom-radio"><span purpose="custom-radio-selected"></span></span>
@@ -37,11 +42,6 @@
             <span purpose="custom-radio"><span purpose="custom-radio-selected"></span></span>
             Endpoint ops for identity engineers and IT admins
           </label>
-          <label purpose="form-option" class="form-control" :class="[formData['what-are-you-using-fleet-for'].primaryBuyingSituation === 'mdm' ? 'selected' : '']">
-            <input type="radio" :class="[formErrors.primaryBuyingSituation ? 'is-invalid' : '']" v-model.trim="formData['what-are-you-using-fleet-for'].primaryBuyingSituation" value="mdm" @input="clickClearOneFormError('primaryBuyingSituation')">
-            <span purpose="custom-radio"><span purpose="custom-radio-selected"></span></span>
-            Device management (MDM)
-          </label>
           <label purpose="form-option" class="form-control" :class="[formData['what-are-you-using-fleet-for'].primaryBuyingSituation === 'vm' ? 'selected' : '']">
             <input type="radio" :class="[formErrors.primaryBuyingSituation ? 'is-invalid' : '']" v-model.trim="formData['what-are-you-using-fleet-for'].primaryBuyingSituation" value="vm" @input="clickClearOneFormError('primaryBuyingSituation')">
             <span purpose="custom-radio"><span purpose="custom-radio-selected"></span></span>