diff --git a/handbook/brand.md b/handbook/brand.md
index 166244df67..4cce9f4eff 100644
--- a/handbook/brand.md
+++ b/handbook/brand.md
@@ -207,6 +207,23 @@ In Figma:
   * Avoid using SVGs or icon fonts.
 3. Click the __Export__ button.
 
+## Brand rituals
+
+The following rituals are engaged in by the  directly responsible individual (DRI) and at the frequency specified for the ritual.
+
+| Ritual                       | Frequency                | Description                                         | DRI               |
+|:-----------------------------|:-----------------------------|:----------------------------------------------------|-------------------|
+| Documentation quality | Daily | Review pull requests for tone and brand consistency | Mike Thomas |
+| Tweet review | Daily | Review tweets for tone and brand consistency | Mike Thomas |
+| Community Slack  | Daily   | Check Fleet and osquery Slack channels for community questions, ensure questions are responded to and logged | Kathy Satterlee |
+| Social media check-in     |  Daily | Check social media for community questions and ensure they are responded to.  Generate dev advocacy-related content | Kelvin Omereshone   |
+| Weekly article review | Weekly | Review articles for tone and brand consistency. | Mike Thomas |
+| Weekly article graphic | Weekly | Create a graphic for the weekly article | Mike Thomas |
+| Outside contributor follow up | Weekly | Bring pull requests from outside contributors to engineering and ensure they are merged promptly and promoted | Kathy Satterlee |
+| Documentation update | Weekly | Turn questions answered from Fleet and osquery Slack into FAQs in Fleet’s docs | Kathy Satterlee |
+| Digital experience planning  | Three weeks | Prioritize and assigns issues to relevant personnel based on current goals and quarterly OKRs | Mike Thomas |
+| Browser compatibility check | Monthly | Check browser compatibility for the website | Eric Shaw |
+
 ## Slack channels
 
 These groups maintain the following [Slack channels](https://fleetdm.com/handbook/company#group-slack-channels):