diff --git a/website/assets/.eslintrc b/website/assets/.eslintrc
index 4f5f711f67..13d0ae5122 100644
--- a/website/assets/.eslintrc
+++ b/website/assets/.eslintrc
@@ -49,7 +49,6 @@
     "docsearch": true,
     "Chart": true,
     "gtag": true,
-    "analytics": true,
     "ace": true,
     // ...etc.
     // - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
diff --git a/website/assets/js/pages/contact.page.js b/website/assets/js/pages/contact.page.js
index 8dce8734df..9c8c81b4b8 100644
--- a/website/assets/js/pages/contact.page.js
+++ b/website/assets/js/pages/contact.page.js
@@ -91,9 +91,6 @@ parasails.registerPage('contact', {
       if(typeof window.lintrk !== 'undefined') {
         window.lintrk('track', { conversion_id: 18587089 });// eslint-disable-line camelcase
       }
-      if(typeof analytics !== 'undefined'){
-        analytics.track('fleet_website__contact_forms');
-      }
       // Show the success message.
       this.cloudSuccess = true;
 
@@ -106,9 +103,6 @@ parasails.registerPage('contact', {
       if(typeof window.lintrk !== 'undefined') {
         window.lintrk('track', { conversion_id: 18587089 });// eslint-disable-line camelcase
       }
-      if(typeof analytics !== 'undefined'){
-        analytics.track('fleet_website__contact_forms');
-      }
       let eventUrl = await Cloud.deliverTalkToUsFormSubmission.with(argins);
 
       this.goto(eventUrl);
diff --git a/website/assets/js/pages/customers/new-license.page.js b/website/assets/js/pages/customers/new-license.page.js
index e492f4d64b..5f85a570f5 100644
--- a/website/assets/js/pages/customers/new-license.page.js
+++ b/website/assets/js/pages/customers/new-license.page.js
@@ -44,28 +44,6 @@ parasails.registerPage('new-license', {
   //  ╩═╝╩╚  ╚═╝╚═╝ ╩ ╚═╝╩═╝╚═╝
   beforeMount: function() {
     if(window.location.hash) {
-      if(window.analytics !== undefined) {
-        if(window.location.hash === '#signup') {
-          analytics.identify(this.me.id, {
-            email: this.me.emailAddress,
-            firstName: this.me.firstName,
-            lastName: this.me.lastName,
-            company: this.me.organization,
-            primaryBuyingSituation: this.me.primaryBuyingSituation,
-            psychologicalStage: this.me.psychologicalStage,
-          });
-          analytics.track('fleet_website__sign_up');
-        } else if(window.location.hash === '#login') {
-          analytics.identify(this.me.id, {
-            email: this.me.emailAddress,
-            firstName: this.me.firstName,
-            lastName: this.me.lastName,
-            company: this.me.organization,
-            primaryBuyingSituation: this.me.primaryBuyingSituation,
-            psychologicalStage: this.me.psychologicalStage,
-          });
-        }
-      }
       window.location.hash = '';
     }
   },
diff --git a/website/assets/js/pages/device-management.page.js b/website/assets/js/pages/device-management.page.js
index a7947621f6..d873a57b6b 100644
--- a/website/assets/js/pages/device-management.page.js
+++ b/website/assets/js/pages/device-management.page.js
@@ -57,9 +57,6 @@ parasails.registerPage('device-management-page', {
       if(window.lintrk !== undefined) {
         window.lintrk('track', { conversion_id: 18587105 });// eslint-disable-line camelcase
       }
-      if(window.analytics !== undefined) {
-        analytics.track('fleet_website__swag_request');
-      }
       this.goto('https://kqphpqst851.typeform.com/to/ZfA3sOu0#from_page=device-managment');
     },
   }
diff --git a/website/assets/js/pages/docs/basic-documentation.page.js b/website/assets/js/pages/docs/basic-documentation.page.js
index 68d8705a7f..ed36bd9739 100644
--- a/website/assets/js/pages/docs/basic-documentation.page.js
+++ b/website/assets/js/pages/docs/basic-documentation.page.js
@@ -204,9 +204,6 @@ parasails.registerPage('basic-documentation', {
       if(window.lintrk !== undefined) {
         window.lintrk('track', { conversion_id: 18587105 });// eslint-disable-line camelcase
       }
-      if(window.analytics !== undefined) {
-        analytics.track('fleet_website__swag_request');
-      }
       this.goto('https://kqphpqst851.typeform.com/to/ZfA3sOu0#from_page=docs');
     },
 
diff --git a/website/assets/js/pages/entrance/login.page.js b/website/assets/js/pages/entrance/login.page.js
index 5c161b7ac1..185e7ba1c8 100644
--- a/website/assets/js/pages/entrance/login.page.js
+++ b/website/assets/js/pages/entrance/login.page.js
@@ -42,7 +42,7 @@ parasails.registerPage('login', {
       // If we're redirecting this user to the license dispenser after they log in, modify the link to the /register page and the pageToRedirectToAfterLogin.
       if(window.location.hash === '#purchaseLicense'){
         this.registerSlug = '/register#purchaseLicense';
-        this.pageToRedirectToAfterLogin = '/new-license#login';
+        this.pageToRedirectToAfterLogin = '/new-license';
         window.location.hash = '';
       // If we're redirecting this user to the contact form after they log in, modify the link to the /register page and the pageToRedirectToAfterLogin.
       } else if(window.location.hash === '#contact'){
diff --git a/website/assets/js/pages/entrance/signup.page.js b/website/assets/js/pages/entrance/signup.page.js
index 57debf9278..cbcea25379 100644
--- a/website/assets/js/pages/entrance/signup.page.js
+++ b/website/assets/js/pages/entrance/signup.page.js
@@ -39,7 +39,7 @@ parasails.registerPage('signup', {
 
       if(window.location.hash === '#purchaseLicense'){
         this.loginSlug = '/login#purchaseLicense';
-        this.pageToRedirectToAfterRegistration = '/new-license#signup';
+        this.pageToRedirectToAfterRegistration = '/new-license';
         window.location.hash = '';
       } else if(window.location.hash === '#tryfleet') {
         this.loginSlug = '/login#tryfleet';
@@ -72,7 +72,7 @@ parasails.registerPage('signup', {
     },
 
     submittedSignUpForm: async function() {// When the server says everything worked…
-      // Track a "key event" in Google Analytics. (?  but don't we do that when we call analytics.track() [segment] later on in start.page.js?  TODO: eric help please – I suspect this one is either duplicate OR it's actually writing to Google Ads, and not to Google Analytics.  I'm pretty sure segment's .track() is what writes to google analytics.)
+      // Track a "key event" in Google Analytics.
       // > Naming convention:  (like sails config)
       // > "Website - Sign up" becomes "fleet_website__sign_up"  (double-underscore representing hierarchy)
       if(window.gtag !== undefined){
diff --git a/website/assets/js/pages/start.page.js b/website/assets/js/pages/start.page.js
index 00a41e64d0..d083b829c0 100644
--- a/website/assets/js/pages/start.page.js
+++ b/website/assets/js/pages/start.page.js
@@ -97,28 +97,6 @@ parasails.registerPage('start', {
       this.psychologicalStage = this.me.psychologicalStage;
     }
     if(window.location.hash) {
-      if(window.analytics !== undefined) {
-        if(window.location.hash === '#signup') {
-          analytics.identify(this.me.id, {
-            email: this.me.emailAddress,
-            firstName: this.me.firstName,
-            lastName: this.me.lastName,
-            company: this.me.organization,
-            primaryBuyingSituation: this.me.primaryBuyingSituation,
-            psychologicalStage: this.me.psychologicalStage,
-          });
-          analytics.track('fleet_website__sign_up');
-        } else if(window.location.hash === '#login') {
-          analytics.identify(this.me.id, {
-            email: this.me.emailAddress,
-            firstName: this.me.firstName,
-            lastName: this.me.lastName,
-            company: this.me.organization,
-            primaryBuyingSituation: this.me.primaryBuyingSituation,
-            psychologicalStage: this.me.psychologicalStage,
-          });
-        }
-      }
       window.location.hash = '';
     }
   },
@@ -141,16 +119,6 @@ parasails.registerPage('start', {
       this.previouslyAnsweredQuestions[this.currentStep] = questionanireProgress.getStartedProgress[this.currentStep];
       this.psychologicalStage = questionanireProgress.psychologicalStage;
       this.primaryBuyingSituation = questionanireProgress.primaryBuyingSituation;
-      if(typeof analytics !== 'undefined') {
-        analytics.identify(this.me.id, {
-          email: this.me.emailAddress,
-          firstName: this.me.firstName,
-          lastName: this.me.lastName,
-          company: this.me.organization,
-          primaryBuyingSituation: this.primaryBuyingSituation,
-          psychologicalStage: this.psychologicalStage,
-        });
-      }
       if(_.startsWith(nextStep, '/')){
         this.goto(nextStep);
       } else {
diff --git a/website/views/layouts/layout.ejs b/website/views/layouts/layout.ejs
index bf6cbab503..d83978f00c 100644
--- a/website/views/layouts/layout.ejs
+++ b/website/views/layouts/layout.ejs
@@ -65,13 +65,6 @@
     <script>
       window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-JC3DRNY1GV');
     </script>
-    <%/* Segment */%>
-    <script>
-      !function(){var i="analytics",analytics=window[i]=window[i]||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","debug","page","screen","once","off","on","addSourceMiddleware","addIntegrationMiddleware","setAnonymousId","addDestinationMiddleware","register"];analytics.factory=function(e){return function(){if(window[i].initialized)return window[i][e].apply(window[i],arguments);var n=Array.prototype.slice.call(arguments);if(["track","screen","alias","group","page","identify"].indexOf(e)>-1){var c=document.querySelector("link[rel='canonical']");n.push({__t:"bpc",c:c&&c.getAttribute("href")||void 0,p:location.pathname,u:location.href,s:location.search,t:document.title,r:document.referrer})}n.unshift(e);analytics.push(n);return analytics}};for(var n=0;n<analytics.methods.length;n++){var key=analytics.methods[n];analytics[key]=analytics.factory(key)}analytics.load=function(key,n){var t=document.createElement("script");t.type="text/javascript";t.async=!0;t.setAttribute("data-global-segment-analytics-key",i);t.src="https://cdn.segment.com/analytics.js/v1/" + key + "/analytics.min.js";var r=document.getElementsByTagName("script")[0];r.parentNode.insertBefore(t,r);analytics._loadOptions=n};analytics._writeKey="T79nqv6Ow6Bjov5LZPxXqsuhM0YOHARv";;analytics.SNIPPET_VERSION="5.2.0";
-      analytics.load("T79nqv6Ow6Bjov5LZPxXqsuhM0YOHARv");
-      analytics.page();
-      }}();
-    </script>
     <%/* LinkedIn insight tag*/%>
     <script type="text/javascript">
       _linkedin_partner_id = "4365817";