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Update README.md (#7994)

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Added language from CISO and other posts about outbounding and interacting properly.
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handbook/sales/README.md
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@ -47,7 +47,7 @@ To track the stage of the sales cycle that a lead is at, we use the following st
| Closed do not contact | Lead does not meet BANT criteria for conversion, and we should not reach out to them again. |
| SAO Converted | Lead has met BANT criteria and successfully converted to an opportunity. |
At times, our sales team will reach out to prospective customers before they come to Fleet for information. Our cold approach is inspired by Daniel Grzelak’s (Founder, investor, advisor, hacker, CISO) [Linkedin post](https://www.linkedin.com/posts/danielgrzelak_if-you-are-going-to-do-a-cold-approach-be-activity-6940518616459022336-iYE7?utm_source=linkedin_share&utm_medium=ios_app). The following are the keys to an engaging cold approach. Since cold approaches like these can be easily ignored as mass emails, it’s important to personalize each one.
At times, our sales team will reach out to prospective customers before they come to Fleet for information. Our cold approach is inspired by Daniel Grzelak’s (Founder, investor, advisor, hacker, CISO) [LinkedIn post](https://www.linkedin.com/posts/danielgrzelak_if-you-are-going-to-do-a-cold-approach-be-activity-6940518616459022336-iYE7). The following are the keys to an engaging cold approach. Since cold approaches like these can be easily ignored as mass emails, it’s important to personalize each one.
- Research each prospect.
- Praise what’s great about their company.
@ -58,6 +58,15 @@ At times, our sales team will reach out to prospective customers before they com
- Be personable.
- Ask for the meeting with a proposed time.
Importantly, when we interact with CISOs or, for that matter, any member of a prospective customer organization, we adhere to the principles in this [LinkedIn post](https://www.linkedin.com/pulse/selling-ciso-james-turner). Specifically:
- Be curteous
- Be honest
- Show respect
- Build trust
- Grow relationships
- Help people
## Sales team writing principles
When writing for the Sales team, we want to abide by the following principles in our communications.