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Add UTM link creation instructions to README (#39526)

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Added instructions for creating UTM links for marketing campaigns.
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Ashish Kuthiala 2026-02-08 21:38:51 -06:00 committed by GitHub
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handbook/marketing/README.md
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@ -119,6 +119,11 @@ In the Marketing department, we're using the following issue labels to organize
Before each group call, copy the attendees from the "Lets get you set up! (group office hours)" calendar event and paste them into the correct section of the ["Let's get you set up!" meeting notes](https://docs.google.com/document/d/1rlvueDlTqiz0cyH426nVL6LXpv9MWDUtXW6YiMT3oK8/edit?tab=t.0#heading=h.l967l3n9mjnd), be sure to use the format listed in the doc.
### Create UTM link
Use the [Fleet UTM builder](https://docs.google.com/spreadsheets/d/1SO7-WIJSMPjEg89tskBIJmNj59xNySt0D-EjLg61IW8/edit?gid=0#gid=0) to create and record a UTM link needed for marketing campaigns
### Refresh event calendar
Fleet's Head of Marketing is directly responsible for the accuracy of event locations, attendance dates, and CFP deadlines in the event strategy workbook. At the end of every quarter, the Head of Marketing updates every event in the ["Event strategy workbook"](https://docs.google.com/spreadsheets/d/1YQXAX2Q_WnGkAwMYjMbQpV3nbCj7gOBbv7Y0u4twxzQ/edit) (private Google doc) by following these steps: