diff --git a/website/views/pages/sales-one-pager.ejs b/website/views/pages/sales-one-pager.ejs
index 7164c4ff53..37c3d3b420 100644
--- a/website/views/pages/sales-one-pager.ejs
+++ b/website/views/pages/sales-one-pager.ejs
@@ -7,8 +7,8 @@
           <h1>IT & security bliss starts with effective device management</h1>
           <h4>Any operating system, deployed anywhere.</h4>
           <div purpose="cta-buttons" style="max-width: 500px;" class="flex-row row mx-md-0 mx-4 pt-2">
-            <a href="/get-started" class="btn btn-primary col-md-6 col-12">Try it out</a>
-            <a purpose="demo-btn" style="color: #F9FAFC; max-width: 220px;" href="https://calendly.com/fleetdm/demo?utm_source=" target="_blank" class="btn col-md-6 col-12 mx-auto">Schedule a demo</a>
+            <a href="/get-started?tryitnow" class="btn btn-primary col-md-6 col-12">Try it out</a>
+            <a purpose="demo-btn" style="color: #F9FAFC; max-width: 220px;" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+top" target="_blank" class="btn col-md-6 col-12 mx-auto">Schedule a demo</a>
           </div>
         </div>
         <div class="d-none d-lg-block px-0 px-sm-auto" purpose="banner-hero">
@@ -115,8 +115,8 @@
     </div>
     <div class="container pt-0" purpose="content">
       <div style="padding-bottom: 80px; max-width: 500px;" class="flex-md-row flex-column row justify-content-center align-items-center mx-auto">
-        <a href="/get-started" class="btn btn-primary btn-block col-md-6 col-12">Try it out</a>
-        <a purpose="demo-btn" style="color:#000; max-width: 220px;" href="https://calendly.com/fleetdm/demo?utm_source=" target="_blank" class="btn col-md-6 col-12">Schedule a demo</a>
+        <a href="/get-started?tryitnow" class="btn btn-primary btn-block col-md-6 col-12">Try it out</a>
+        <a purpose="demo-btn" style="color:#000; max-width: 220px;" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+mid" target="_blank" class="btn col-md-6 col-12">Schedule a demo</a>
       </div>
     </div>
   </div>
@@ -179,8 +179,8 @@
         <p>Get up and running with a test environment of Fleet within minutes</p>
       </div>
       <div purpose="cta-buttons" class="mx-auto d-flex flex-sm-row flex-column justify-content-center">
-        <a style="max-width: 220px;" class="text-white mr-sm-4 ml-sm-0 d-sm-flex align-items-center justify-content-center btn btn-block btn-primary mx-auto" href="/get-started">Get started</a>
-        <a purpose="demo-btn" style="max-width: 220px;" class="btn btn-lg text-white btn-white mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=">Schedule a demo</a>
+        <a style="max-width: 220px;" class="text-white mr-sm-4 ml-sm-0 d-sm-flex align-items-center justify-content-center btn btn-block btn-primary mx-auto" href="/get-started?tryitnow">Get started</a>
+        <a purpose="demo-btn" style="max-width: 220px;" class="btn btn-lg text-white btn-white mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+bottom">Schedule a demo</a>
       </div>
     </div>
   </div>