Drew bakerfdm event preparation (#14247)

Co-authored-by: Mike McNeil <mikermcneil@users.noreply.github.com>

handbook/marketing/README.md

@@ -51,6 +51,8 @@ Here are some topics for social media posts:
 ### Ads
 Fleet uses advertising to spread awareness through a broader audience and foster greater engagement within user communities. The more people actively using Fleet, or contributing, the better Fleet will be.
 
+### Events
+It's important for Fleet to engage at events. This provides an opportunity to directly engage with potential users and contributors, build relationships, gather feedback, and create a stronger sense of community and trust.
 
 ## Responsibilities
 
@@ -116,6 +118,17 @@ Any changes to the current running ads visible to a user, including designs, key
 2. Compare existing ads against the newly proposed ad within the corresponding ad platform. ([Google Ads](https://ads.google.com/home/), [LinkedIn Campaign Manager](https://www.linkedin.com/campaignmanager/), etc.)
 3. If your change is approved, Field Marketer makes changes and creates a calendar reminder to check performance two weeks from the date changes were made.
 
+### Book an event
+For an event to be considered, booked, and scheduled, we follow the event issue template.
+
+1. Create a [new GitHub issue for the #g-marketing board](https://fleetdm.com/handbook/marketing#contact-us) and select the "Event-preparation" template..
+2. Drag the issue into the "🗓 Ideas for future events" column.  
+
+Once approval has been received, move the event into the "🗓 Planned events" column.
+
+### Review ongoing events
+Check the "🗓 Planned events" column in [#g-marketing board](https://app.zenhub.com/workspaces/g-marketing-64e6c8e2d35c7f001a457b7f/board) and continue to work through steps in each event's issue.
+
 ## Rituals
 <rituals :rituals="rituals['handbook/marketing/marketing.rituals.yml']"></rituals>
 

handbook/marketing/marketing.rituals.yml

@@ -21,3 +21,17 @@
   description: "Complete draft orders." # example of a longer thing: description: "[Prioritizing next sprint](https://fleetdm.com/handbook/company/communication)"
   moreInfoUrl: "https://fleetdm.com/handbook/marketing#process-pending-swag-requests-from-the-website" #URL used to highlight "description:" test in table
   dri: "drewbakerfdm" # DRI for ritual (assignee if autoIssue) (TODO display GitHub proflie pic instead of name or title)
+-
+  task: "Review ongoing events"
+  startedOn: "2023-10-02"
+  frequency: "Daily"
+  description: "Check 🗓️ Planned events and complete steps in each issue"
+  moreInfoUrl: "https://fleetdm.com/handbook/marketing#review-ongoing-events"
+  dri: "drewbakerfdm"
+-
+  task: "Book an event"
+  startedOn: "2023-10-02"
+  frequency: "Weekly"
+  description: "Populate 🗓️ Ideas for future events"
+  moreInfoUrl: "https://fleetdm.com/handbook/marketing#book-an-event"
+  dri: "drewbakerfdm"