diff --git a/README.md b/README.md
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@@ -51,4 +51,4 @@ Below are some projects created by Kolide community members. Please submit a pul
 
 Looking for the quickest way to try out osquery on your fleet? Not sure which queries to run? Don't want to manage your own data pipeline?
 
-Try our [osquery SaaS platform](https://kolide.com) providing insights, alerting, fleet management and user-driven security tools. We also support advanced aggregation of osquery results for power users. Get started immediately, and your first 10 hosts are free.
+Try our [osquery SaaS platform](https://kolide.com/?utm_source=oss&utm_medium=readme&utm_campaign=fleet) providing insights, alerting, fleet management and user-driven security tools. We also support advanced aggregation of osquery results for power users. Get started immediately, and your first 10 hosts are free.