diff --git a/handbook/company/product-groups.md b/handbook/company/product-groups.md
index 144e0bd858..65bf403d36 100644
--- a/handbook/company/product-groups.md
+++ b/handbook/company/product-groups.md
@@ -369,7 +369,7 @@ Anyone in the company is invited to submit requests or simply listen in on the 
 
 ### Making a request
 
-To make a feature request or advocate for a feature request from a customer or community member, [create an issue](https://github.com/fleetdm/fleet/issues/new/choose) using the feature request template.
+To make a feature request or advocate for a feature request from a customer or community member, [create an issue](https://github.com/fleetdm/fleet/issues/new/choose) using the feature request template. If you found that an issue already exists, add the `:product` label to it.
 
 New requests are reviewed daily by the Head of Product Design and a former IT admin during the ["Unpacking the why"](https://fleetdm.com/handbook/product-design#unpacking-the-why) call. If the request meets the [criteria for prioritization](#criteria-for-prioritization), the request will be added to the upcoming feature fest (`~feature fest` label). If it doesn't, the request will be put to the side and the requester will be notified.