diff --git a/handbook/company/go-to-market-groups.md b/handbook/company/go-to-market-groups.md index e7b1b55ecb..4fab950b17 100644 --- a/handbook/company/go-to-market-groups.md +++ b/handbook/company/go-to-market-groups.md @@ -188,7 +188,7 @@ Intent signals help measure an individual's/organization's current level of enga - Identify accounts/contacts that would benefit from a POV conversation. When processing intent signals, prioritize accounts in the following order: -1. Sales-ready: Accounts currently assigned to reps (i.e. pipeline + stage0 + pre-pipeline IQMs). +1. Sales-ready: Accounts currently assigned to reps. 2. Ads running: Accounts with trending psychological progression (as measured by fleetdm.com website signups (i.e. new contacts ± contacts that have increased their psystage to a certain point). 3. Researched: Key accounts that fleeties have suggested to prioritize.