diff --git a/handbook/growth.md b/handbook/growth.md
index c8722a6958..a123c56621 100644
--- a/handbook/growth.md
+++ b/handbook/growth.md
@@ -7,14 +7,18 @@ contributors. The purpose of the growth team is to own and improve the growth fu
 
 Effective market positioning is crucial to the growth of any software product. Fleet needs to maintain a unique, valuable position in the minds of our users. We keep assertions on our positioning in this [Google Doc](https://docs.google.com/document/d/1sttTxm6B-acvZuQuGt7kkKn-_IVXM0sLwStnjnpIU9Y/edit?usp=sharing) (private). It will be updated quarterly based on the feedback of users, customers, team members, and other stakeholders. Feedback can be provided as a comment in the document or by posting in the `#g-growth` Slack channel. 
 
-## Growth One-pager
+## Marketing Qualified Opportunities (MQOs)
 
-Fleet's growth one-pager can be found in this [Google Doc](https://drive.google.com/file/d/1o0gHCVonNbjjsk8iI-mgVw5O-o-AhJ5t/view?usp=sharing).
+Growth's goal is to increase usage of the product. We value users of all sizes adopting Fleet Free or Fleet Premium. Companies purchasing under 100 device licenses should sign up [self service](https://fleetdm.com/pricing/). Companies who would enroll more than 100 devices should [schedule a demo](https://fleetdm.com/). When these companies attend a demo Fleet considers them marketing qualified opportunities (MQOs).
 
 ## Lead Enrichment
 
 Fleet's lead enrichment process can be found in this [Google Doc](https://docs.google.com/document/d/1zOv39O989bPRNTIcLNNE4ESUI5Ry2XII3XuRpJqNN7g/edit?usp=sharing) (private).
 
+## Outreach One-pager
+
+Our one-pager offers a summary of what Fleet does; it will used for sales outreach. It can also help stakeholders become familiar with the company and product. Fleet's outreach one-pager can be found in this [Google Doc](https://drive.google.com/file/d/1o0gHCVonNbjjsk8iI-mgVw5O-o-AhJ5t/view?usp=sharing).
+
 ## Posting on social media as Fleet
 
 Posting to social media should follow a [personable tone](https://fleetdm.com/handbook/brand#communicating-as-fleet) and strive to deliver useful information across our social accounts.