Update project issue template (#232)

* Removed slack channel stuff (it's too much process to be worth it, for now)

* Remove steps

* publicize estimated release dates

.github/ISSUE_TEMPLATE/z-new-project.md

@@ -11,22 +11,25 @@ assignees: ''
 
 > TODO: A sentence or two describing the high level goal for this project
 
+### Estimated release date
+
+> TODO: When we expect to release some or all of these improvements
+
 ### Steps
 
 - I. Drafting
-  - [x] High-level goals, due date set
+  - [x] High-level goals, estimated release date set
   - [x] GitHub issue
-  - [ ] Slack channel (`#2021-`…)
-  - [ ] Slack channel topic set w/ issue link & internal target date (`🏁 Oct 31: https://github.com/fleetdm/fleet/issues/TODO`)
-  - [ ] Brainstorming, design research, talking to users
-  - [ ] Lo-fi wireframes (personal draft in Figma)
-    - [ ] Vision review w/ @edamamedesign, directional/aesthetic revisions 
-    - [ ] Practical review w/ @mikermcneil, simplifying/UX revisions
-  - [ ] Hi-fi wireframes (shared project in Figma)
-    - [ ] Engineering review w/ @zachw, tactical revisions
-  - [ ] Final wireframes
-    - [ ] Shared as a comment in this issue
-    - [ ] https://www.instagram.com/fleetctl
+  - [ ] Consider impact to UX/DX, talk to users
+  - [ ] **If applicable:** Visual design
+    - [ ] Design research
+    - [ ] Lo-fi wireframes (personal draft in Figma)
+      - [ ] Vision review w/ @edamamedesign, directional/aesthetic revisions 
+      - [ ] Practical review w/ @mikermcneil, simplifying/UX revisions
+    - [ ] Hi-fi wireframes (shared project in Figma)
+      - [ ] Engineering review w/ @zachw, tactical revisions
+    - [ ] Final wireframes
+      - [ ] Shared as a comment in this issue
 - II. Implementation
   - [ ] Pull request(s)
     - [ ] Code changes
@@ -38,14 +41,15 @@ assignees: ''
   - [ ] Release notes written
   - [ ] Upgrade considerations documented (e.g. breaking change, DB schema migrations, etc)
   - [ ] Release announced
-    - [ ] Release published
+    - [ ] Code published
       - [ ] GitHub
       - [ ] NPM
       - [ ] Docker
     - [ ] Release blog post published
-    - [ ] Release announced in osquery Slack
-    - [ ] Release announced on social media 
-      - [ ] https://twitter.com/fleetctl
-      - [ ] https://linkedin.com/company/fleetdm
-      - [ ] https://www.facebook.com/fleetdm
-      - [ ] https://www.instagram.com/fleetctl/
+    - [ ] Release announced…
+      - [ ] …in osquery Slack
+      - [ ] …on social media 
+        - [ ] https://twitter.com/fleetctl
+        - [ ] https://linkedin.com/company/fleetdm
+        - [ ] https://www.facebook.com/fleetdm
+        - [ ] https://www.instagram.com/fleetctl/