diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index dce5d22eb6..ac3602f794 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -9,7 +9,7 @@
             <h1><%- partial('../partials/primary-tagline.partial.ejs') %></h1>
             <p>Replace the sprawl with <%= primaryBuyingSituation === 'vm'? 'secure, open-source reporting that works the way you want' : primaryBuyingSituation === 'eo-security'? 'universal, open-source endpoint visibility' : 'secure, open-source device management that works the way you want' %>.</p>
             <div purpose="button-row" class="d-flex flex-sm-row flex-column justify-content-center align-items-center">
-              <a purpose="cta-button" href="/register">Start now</a>
+              <a purpose="cta-button" href="<%= primaryBuyingSituation === 'mdm' ? '/device-management' : primaryBuyingSituation === 'vm' ? '/vulnerability-management' : primaryBuyingSituation === 'eo-security' ? '/endpoint-ops' : primaryBuyingSituation === 'eo-it' ? '/endpoint-ops' : '/device-management' %>">Learn how</a>
               <animated-arrow-button href="/contact">Talk to us</animated-arrow-button>
             </div>
           </div>